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We analyzed 12 million outreach emails to answer the question: What’s working in the world of email outreach right now? We looked at subject lines. We looked at personalization. We even looked at follow-up sequences. Along with our data partner for this study, Pitchbox, we uncovered a number of interesting findings.

We analyzed 912 million blog posts to better understand the world of content marketing right now. Specifically, we looked at how factors like content format, word count and headlines correlate with social media shares and backlinks. With the help of our data partner BuzzSumo, we uncovered some very interesting findings. And now it’s time to share what we discovered.

This is my personal review of the SEO testing tool Clickflow. I spent the last few weeks testing it out. And I wanted to write this post to share my thoughts. Let’s dive in.