
Google Analytics 4 (GA4): Ultimate Guide and Tutorial
Google Analytics 4 (GA4) is a comprehensive analytics tool for both websites and apps.
It lets you see how users engage with your platform, so you can adjust your marketing efforts for better engagement.
In this GA4 guide, we’ll cover some GA4 basics, along with:
How to install GA4 on your site
The differences between GA4 and UA
Navigating the GA4 interface and key metrics
Using GA4 for SEO
Let’s start.