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Leigh McKenzie

Leigh McKenzie

SEO Strategy & Growth Leader

Expertise

  • Technical SEO
  • Content Marketing
  • UX & CRO
  • Strategy
  • Growth

Leigh used to be mentored by Nick Eubanks, served as the VP of Digital Strategy at From the Future, started his own profitable online businesses, and makes more sharp decisions in a day than a Formula One driver.

As of September 2023, he creates strategy for Backlinko and oversees its execution. Whether that’s the content plan, structure, design elements, choices of subject matter experts, or most everything else related to the content you read here, Leigh’s had an impact on it.

He also writes some of the content, provides subject matter expertise to our writers, and gathers input from Brian Dean.

Leigh currently serves as the Growth Director for a portfolio of authoritative websites owned by Semrush, including Backlinko.

LinkedIn | Website

Latest articles:

Shopify SEO – Blog post image

Shopify SEO: The Complete Beginner’s Guide

Imagine transforming your Shopify store into a magnet for eager buyers. That’s what effective search engine optimization (SEO) can do for you. By researching target keywords, optimizing content, using a logical site structure, and following more Shopify SEO best practices, your site can rank highly on the search engine results page (SERP). In this guide, you’ll learn everything you need to know about Shopify SEO. So you can start driving more business to your store.