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Leigh McKenzie

SEO Strategy & Growth Leader

Expertise

Technical SEO
Content Marketing
UX & CRO
Strategy
Growth

Leigh used to be mentored by Nick Eubanks, served as the VP of Digital Strategy at From the Future, started his own profitable online businesses, and makes more sharp decisions in a day than a Formula One driver.

As of September 2023, he creates strategy for Backlinko and oversees its execution. Whether that’s the content plan, structure, design elements, choices of subject matter experts, or most everything else related to the content you read here, Leigh’s had an impact on it.

He also writes some of the content, provides subject matter expertise to our writers, and gathers input from Brian Dean.

Leigh currently serves as the Growth Director for a portfolio of authoritative websites owned by Semrush, including Backlinko.

LinkedIn | Website

Latest articles:

google-searches

Most Popular Google Searches

Google processes billions of searches every day, revealing what people around the world are curious about. But what are the most popular search queries, both in the United States and globally? On this page, we’re going to cover: The Top 100 Google Searches in the US The Top 100 Google Searches Globally The keywords in the lists below were obtained using Semrush’s Keyword Overview tool. Just a heads up: we’ve tidied up our list a bit. We removed any NSFW content, misspellings, and duplicate entries to keep it clean and clear for you.

International SEO Guide – Blog feed image

International SEO: The Definitive Guide

International SEO is tough. Many have tried and failed, but the payoff is enormous for those who succeed. Let’s set you up for success with insights from top SEO experts Tory Gray of the Gray Dot Company and Jason Berkowitz of Break The Web. I’ll also share personal learnings from managing multiple international SEO campaigns. Ready to become the next big global brand? Let’s go.

Google E-E-A-T – Featured image

E-E-A-T Evaluation Guide: 46-Point Checklist to Guide You

Competitor Analysis – Blog post image

Competitor Analysis: The Complete Beginner’s Guide

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis. From leveraging SEO tactics to understanding audience needs, we unpack the methods that will not only help you understand your rivals but also enable you to outmaneuver them strategically. Let’s dive in.