Semrush helps you:

  • Do keyword research
  • Audit your local listings
  • Perform competitor analyses
  • Manage social media accounts
  • And much more!

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Free SEO Tools

Find keywords, check rankings, audit pages, analyze backlinks, and see how AI search surfaces your brand.

Run a free SEO audit in 60 seconds.

Check 32 on-page SEO signals and get fixes ranked by priority.
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Technical SEO

Audit schema, on-page SEO, and technical issues before they hurt rankings or traffic.

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SEO Checker

Audit 32 on-page SEO signals and get prioritized fixes.

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Schema Markup Generator

Create JSON-LD for Article, Product, FAQ, Event, and more.

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Sitemap Generator

Crawl any website and generate a Search Console-ready XML sitemap.

Win Google and AI search with Semrush One.

SEO, AI visibility, rank tracking, and site audits.

Try Semrush One Free

Keyword Research

Find keyword ideas, search volume, difficulty, and intent before you create content.

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Keyword Research Tool

Get keyword ideas with volume, difficulty, CPC, intent, and trends.

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Keyword Generator

Turn one seed keyword into thousands of related ideas.

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Keyword Difficulty Checker

Check keyword difficulty before you spend months on content.

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People Also Ask Tool

Find Google PAA questions from a 150M+ question dataset.

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People Also Search For Tool

Find PASF keywords related to your topic.

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Related Searches Tool

Pull related Google searches from one seed keyword.

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Ecommerce Keyword Tool

Find ecommerce keywords by intent, volume, difficulty, and CPC.

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Keyword Density Checker

Check keyword frequency without over-optimizing your page.

Rankings & SERPs

Check rankings, analyze SERPs, and preview snippets before you publish.

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Keyword Rank Checker

Check where a domain ranks for a target keyword.

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Website Rank Checker

Find the keywords sending traffic to any domain.

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SERP Checker

Analyze the top 10 Google results for any keyword.

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SERP Simulator

Preview your title tag and meta description before publishing.

Competitor Research

See competitors' keywords, backlinks, traffic sources, and paid search strategy.

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Competitor Analysis Tool

See competitors' top keywords, backlinks, and traffic sources.

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Google Ads Competitor Analysis

See competitors' paid keywords, positions, and traffic share.

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