Spotify User Stats

Spotify launched in October 2008 as a music streaming service.

It took Spotify over two years to reach the 1 million subscriber milestone.

Today, as a publicly traded company, Spotify has 246 million paying subscribers. And it has expanded beyond music, with more than 6 million podcast titles available.

Here’s an overview of what you’ll learn about Spotify in 2024:

• Spotify Stats (Top Picks)
• Spotify Monthly Active Users
• Distribution of Spotify Monthly Active Users by Region
• Spotify Paying Subscribers
• Distribution of Spotify Premium Subscribers by Region
• Spotify Revenue
• Spotify Revenue by Segment
• Spotify Payouts
• Spotify Market Share
• Spotify as a Podcast Listening App
• What Are the Most Popular Podcasts on Spotify?
• How Many Podcasts Are Available on Spotify?
• How Many Audiobooks Are Available on Spotify?
• In How Many Countries Is Spotify Available?
• How Many Tracks Are Available on Spotify?
• Who Are the Most Popular Artists on Spotify?
• How Many People Work at Spotify?

Spotify Stats (Top Picks)

• Spotify has 626 million monthly active users, including 246 paying subscribers.
• Spotify brought in €7.44 billion in annual revenue in H1 2024.
• More than 100 million tracks and over 6 million podcasts are available on Spotify.
• Spotify has a 31.7% market share in the music streaming space.

Spotify Monthly Active Users

According to company-published data, Spotify has 626 million monthly active users. Spotify has seen consistent quarter-on-quarter growth of its active user base since 2015.

In fact, Spotify has added 193 million monthly active users over the last two years (Q2 2022 – Q2 2024).

Here’s a full breakdown of Spotify’s monthly user growth since 2015:

Source: Spotify

Distribution of Spotify Monthly Active Users by Region

28% of Spotify’s monthly active users live in Europe. That equates to 175 million monthly active users in Europe alone.

A further 40% of Spotify MAUs are based in North & Latin America, accounting for 250 million active users.

Europe & Latin America combined make up half (50%) of Spotify’s active user base, totaling 313 million monthly active users.

Here’s the complete distribution of Spotify MAUs by region (as of Q2 2024):

Source: Spotify

Spotify Paying Subscribers

Spotify has 246 million Premium subscribers worldwide as of Q2 2024. An increase from 220 million subscribers in Q2 2023.

Number of Spotify premium subscribers grew by 49.09% since Q2 2021, adding 81 million new paying subscribers over the past 3 years.

Here’s a complete breakdown of Spotify Premium subscriber growth since Q1 2015:

Source: Spotify

Distribution of Spotify Premium Subscribers by Region

65% of Spotify Premium subscribers are based in Europe and North America.

Here’s the regional distribution of Spotify Premium subscribers as of Q2 2024:

Source: Spotify

Spotify Revenue

Spotify generated €13.25 billion in annual revenue in 2023. That’s a 12.96% increase from €11.73 billion in 2022.

In Q2 2024, Spotify brought in €3.81 billion in quarterly revenue, showing a 19.83% year-over-year growth.

Here’s a comprehensive overview of Spotify’s revenue since 2013:

Sources: Spotify, Statista

Spotify Revenue by Segment

Spotify has two revenue streams: subscription fees from Premium subscribers and an ad-supported business.

Premium Revenue

Spotify registered €11.57 billion in revenue in 2023 from Premium subscribers, accounting for 87.32% of total company revenue.

Spotify Prime revenue has increased by 12.88% in 2023 compared to 2022.

Spotify’s quarterly revenue in Q2 2024 amounted to €3.35 billion.

We’ve charted the growth of Spotify revenue from Premium subscribers since 2012:

Sources: Spotify, Statista

Ad-Supported Revenue

Spotify generated €1.68 billion in ad-supported revenue in 2023. An increase from €1.48 billion in 2022.

Spotify’s ad-supported segment accounted for 12.68% of the company’s revenue in 2023.

In Q2 2024, Spotify reported €456 million in quarterly ad-supported revenue.

Here’s an overview of Spotify’s ad-supported revenue since 2012:

Sources: Spotify, Statista

Spotify Payouts

Spotify paid out $9 billion in music royalties in 2023.

66,000 artists were paid Spotify royalties of at least $10,000 in 2023.

11,600 artists generated at least $100,000 on Spotify in 2023.

The number of artists who were paid over $1 million reached 1,250 in 2023 (up from 460 in 2017).

Source: Spotify

Spotify Market Share

Spotify dominates the music streaming space with a 31.7% market share. Among the 713.4 million people who have a music streaming subscription, 226 million of them are subscribed to Spotify (as of Q3 2023).

Over the past 5 years, Spotofy’s market share has been consistently above one-third of the market and showed the highest market share of 34% in Q2 2019 in the last 5 years.

We’ve charted the Spotify market share among paying music streaming users since 2019:

Sources: Midia, Midia, Midia

Spotify as a Podcast Listening App

An estimated 40 million users in the US listen to podcasts at least once a month on Spotify. To put it in perspective, 29 million use Apple Podcasts in the US.

Spotofy’s monthly active podcast user base grew from 19.9 million in 2020 to 40 million in 2024.

We’ve charted the number of Spotify users who listen regularly to podcasts since 2020:

Among weekly podcast consumers in the US, Spotify ranked as the 2nd most-used platform to listen to most of their podcasts with a 21% market share, behind YouTube (31%).

Here are the exact numbers:

Sources: eMarketer, Cumulus Media

What Are the Most Popular Podcasts on Spotify?

The Joe Rogan Experience ranked as the most popular podcast on Spotify with 14.5 million followers. Other popular podcast streams include TED Talks Daily and Call Her Daddy.

Here’s the complete list of the top 15 most popular podcasts on Spotify by follower count:

Source: Bloomberg

How Many Podcasts Are Available on Spotify?

Spotify currently has over 6 million podcast titles in its catalog.

An increase from 2.2 million podcasts reported at the end of 2020

Sources: Spotify, The Guardian

How Many Audiobooks Are Available on Spotify?

350,000 audiobooks are currently available on Spotify.

Source: Spotify

In How Many Countries Is Spotify Available?

Spotify is currently available in 237 countries and territories.

Spotify has paying subscribers in 184 markets.

Back in 2018, Spotify was available in 65 markets across the world.

Sources: Spotify, Counterpoint Research, Spotify

How Many Tracks Are Available on Spotify?

Spotify currently has over 100 million tracks on the platform.

That’s an increase from 75 million as of Q3 2020.

Sources: Spotify, Rolling Stone

Who Are the Most Popular Artists on Spotify?

Taylor Swift is the most popular artist on Spotify when ranked by the number of streams on Spotify. Taylor Swift’s songs had 92.63 billion streams on Spotify to date.

Here are the top 20 most popular artists on Spotify ranked by the number of all-time streams on Spotify:

Source: ChartMasters

How Many People Work at Spotify?

Spotify has 9,123 employees. Employee count has increased by 37.87% since 2021.

We’ve charted the growth of Spotify’s employee headcount since 2011:

Source: Statista

Conclusion

You made it! That wraps up my list of Spotify users and revenue statistics.

Even though Spotify is a public company, they don’t publish a lot of their data in one place. So I did my best to compile facts and figures available from a range of sources. That way, you could easily find the data that you’re interested in.

Spotify has gone beyond music with major investments in podcasts and audiobooks. Despite having a massive user base, Spotify mostly shows financial losses but generated net income in the first 2 quarters of 2024 so it will be interesting to see whether the streaming service will record its first year of profitability in 2024.