Shein Revenue and Usage Stats

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

The Shein app was downloaded more than 85 million times in January-July 2025 alone, and Shein’s quarterly sales reached close to $10 billion in Q1 2025.

Continue reading to find the latest statistics on Shein usage in 2025.

Key Shein Stats

• Shein brought in $38 billion in sales worldwide in 2024.
• In the US, Shein has an average of 25.7 million monthly active app users.
• Shein claimed an 18% market share worldwide within the fast fashion category.
• Around 1 in 4 US consumers report shopping at Shein in the past 12 months.
• Around 10,000 employees work at Shein.

Shein Revenue

In Q1 2025, Shein reportedly generated a revenue of nearly $10 billion.

In 2024, Shein sales reached $38 billion, showing an 18% year-over-year growth.

Here’s a table with Shein’s revenue growth since 2016:

Sources: Reuters, Statista, Business of Fashion

Shein Downloads Worldwide

The Shein app generated a total of 85.73 million downloads worldwide in 2025 (as of July).

In 2024, shoppers worldwide downloaded Shein 186.38 million times, showing a 28.84% year-over-year decrease.

Here’s a detailed breakdown of Shein’s annual app downloads since 2015:

Source: Statista, Appfigures

Shein Downloads by Country

In June – August 2025, the downloads of the Shein app across Google Play and App Store reached 5.3 million in the US, accounting for 13.95% of total downloads in the same timeframe, followed by Brazil (4.4 million, 11.58%) and Mexico (2.7 million, 7.1%).

The Latin America region accounted for 33.16% of Shein’s worldwide downloads, followed by Europe (20.26%) and North America (15.26%).

Here’s a complete table with Shein downloads by country (in June – August 2025):

Source: Appfigures

Shein App Monthly Active Users in the US

Estimates indicate that Temu had an average of 25.7 million monthly users in May 2025, a decrease from 29.2 million in March 2025.

Source: Modern Retail

Shein US Unique Visitors

In June 2024, Shein had 46.9 million unique visitors in the US.

Source: eMarketer

Shein Adoption Rate

In the US, 24% of respondents claim to have shopped at Shein in the past 12 months, making it one of the most popular fast fashion retailers behind Temu and H&M (both at 26%).

Among US and UK Gen Z respondents, 30% reported shopping at Shein in the past 12 months.

Here’s a detailed breakdown of Temu adoption rate in the US and UK by generation:

Source: Business of Fashion

Shein Market Share Worldwide

According to Coresight Research, Shein is the largest fast-fashion retailer worldwide with a market share of 18%, followed by Inditex (owner of Zara, Massimo Dutti, and other brands) with 17% and H&M with a 5% share.

Source: Reuters

Shein Sales by Country

According to GlobalData estimates, the US market accounts for a 28.2% share of Shein sales in 2023, followed by Germany (6.6%) and the United Kingdom (6%).

Here’s a table with the estimated share of Shein sales by country as of 2023:

Source: Reuters

Shein Number of Employees

Shein has nearly 10,000 employees worldwide, located across over 40 offices globally.

Source: Shein, Shein,