5 SEO Conferences Worth Attending in Q4 2025

Written by Leigh McKenzie

This year has been one of the most tumultuous in SEO’s history.
AI’s exploding. Organic clicks are down. Google changes the rules weekly.
But the best ideas, breakthroughs, and career-defining connections still happen the old-school way:
In person.
When you’re in the room with smart marketers, you don’t just hear what’s working — you see how it works. You swap strategies, get unstuck, and leave with ideas that can reshape your entire roadmap.
Of course, not every event is worth the flight, hotel, and time away from home.
The year is almost over, but here are events you can still attend to gain critical insights.
TL;DR:
Conference Name | Dates | Location | Highlight |
---|---|---|---|
State of Search | October 27-28, 2025 | Grapevine, Texas | Two-day conference about SEO and beyond |
Spotlight by Semrush | October 29, 2025 | Amsterdam, Netherlands | Interactive roundtables and exclusive mastermind sessions |
Chiang Mai SEO Conference | November 10-14, 2025 | Chiang Mai, Thailand | Meetups hosted at hotspots around Chiang Mai |
International Search Summit | November 13, 2025 | Barcelona, Spain | Add-on: One-day training course |
WTSFest | November 27, 2025 | Melbourne, Australia | Focused on women in tech SEO (and beyond) |
1. State of Search
Date: October 27-28, 2025
Location: Grapevine, TX
Price: Virtual tickets are $197; in-person tickets are $997

State of Search is an annual conference hosted by the nonprofit Dallas-Fort Worth Search Engine Marketing Association. It’s designed to fuel your 2025 growth with actionable tactics and connections you can put to work immediately.
This year features four keynote speakers and 16 additional speakers all sharing the same stage.
Speakers
They keynote speakers this year include:
- Carolyn Shelby: SEO Principal at Yoast
- Greg Gifford: COO at SearchLab
- Ryan Jones: SEO at Razorfish

Topics
Speakers at State of Search will cover topics like:
- Building authority in the AI era
- How to use Reddit to help rank
- Using custom GPTs for content production
- Modern email marketing tips
Networking Opportunities
State of Search typically includes built-in networking breaks and mixers over the course of its two-day event.
Price

- Virtual: $197
- In-person: $997
You can use the code SOS25 to get 25% off.
2. Spotlight by Semrush
Date: October 29, 2025
Location: Amsterdam, Netherlands
Price: Sale prices from €99, usually from €290

Spotlight by Semrush is a full-day conference focused on learning, inspiration, and networking. Spotlight offers exclusive workshops led by industry experts, where you can deepen your expertise.
There are 25+ keynote presentations, a lineup of 85+ speakers, and 15+ mastermind sessions.
Speakers
Some of the notable speakers you’ll see at Spotlight include:
- Aleyda Solis: Founder of Orainti
- Zaria Parvez: Senior Global Social Media Manager at Duolingo
- Fabrizio Ballarini: Organic Growth and SEO at Wise
- Abi Akakpo: Senior Industry Manager at Google

Topics
Speakers at Spotlight will cover topics like:
- AI and the future of marketing
- What works in SEO in 2025
- Advertising trends
- Social media marketing
Networking Opportunities
There are plenty of opportunities to grow your network with marketing professionals at Spotlight, including:
- Pre-event party
- Coffee and lunch breaks during the day
- Post-event cocktail reception
Price

There are three ticket options for Spotlight:
- Conference Pass: €99 (sale)/€290 (standard)
- All Access Pass: €149 (sale)/€490 (standard)
- VIP Pass: €499 (sale)/€849 (standard)
3. Chiang Mai SEO Conference
Date: November 10-14, 2025
Location: Chiang Mai, Thailand
Price: From $847

The Chiang Mai SEO Conference is an annual gathering of 800 SEO professionals, entrepreneurs, agency owners, and affiliate marketers dominating the search rankings in different niches.
This five-day event features presentations, workshops, and networking events focused on sharing innovative SEO strategies and tactics.
Speakers
The lineup of speakers at the Chiang Mai SEO Conference for 2025 hasn’t been announced yet. But past speakers include:
- Nick Eubanks: Vice President of Owned Media at Semrush
- Julia McCoy: President at Content at Scale
- Tim Soulo: Chief Marketing Officer at Ahrefs
- Ross Hudgens: CEO of Siege Media
Topics
The detailed CMSEO 2025 agenda is still unknown. But the conference covers everything from the best white-hat SEO strategies to lesser-known aspects of marketing that are driving real results for businesses.
Networking Opportunities
Chiang Mai SEO is renowned for its networking opportunities. You can connect with fellow attendees and speakers during coffee and lunch breaks.
But there are also various meetups and community events hosted at popular spots around Chiang Mai throughout the week.
Price

- Standard: $847. Includes conference seating, buffet lunch, access to closing and opening night parties, and workshops and networking events.
- Deluxe: $1,247. In addition to standard ticket offerings, you get upfront classroom seating and a goodie bag with a t-shirt and sponsorship swag.
- VIP: $2,797. Includes the Deluxe ticket offerings, plus you’re seated in the front row of the classroom seating and invited to a private speaker dinner.
Note: Tickets for Chiang Mai SEO sold out within one day. But you can join a waitlist to be notified when refunded tickets drop.
4. International Search Summit
Date: November 13, 2025
Location: Barcelona, Spain
Price: Super early bird rate from €155

The International Search Summit (ISS) is an event dedicated to international search marketing topics.
It’s a full-day event with three tracks packed with talks providing tips, tactics, and insights on how to improve your online visibility in international markets. And how to effectively engage your target audience across the world.
There’s also an international SEO workshop available on November 12 if you want more than just the conference. It’s a one-day training course to improve various aspects of your international SEO skills.
Speakers
The ISS doesn’t have a list of speakers for 2025 yet. But here are a few notable speakers who were at the 2024 summit:
- Martin Splitt: Developer Relations Engineer at Google
- Carolyn Shelby: Principal SEO at Yoast
- Purna Virji: Principal Consultant, Content Solutions at LinkedIn

Topics
The ISS doesn’t have a list of topics for 2025 yet, but here are the tracks from the 2024 event (which are likely to be similar):
- International SEO: Covered topics like simplifying hreflang, international SEO forecasting, and international ecommerce trends
- International Content: Covered topics like the future of content creation with AI, distribution of cross-cultural campaigns, and tracking international markets with Google Tag Manager
- Audience and Paid: Covered topics like measuring paid media results, how to maximize conversions in multilingual PPC campaigns, and using behavioral science to power international paid strategies

Networking
- Pre-conference drinks reception
- Coffee and lunch breaks during the day
- Post-event drinks reception
Price

International Search Summit offers two ticketing options:
- Super early bird: €155 until June 30
- ISS ticket + International SEO Workshop: €750
5. WTSFest
Date: November 27, 2025
Location: Melbourne, Australia
Price: $499
The Women in Tech SEO Festival (WTSFest) is a full-day conference. It features 10 expert speakers who will share their knowledge and insights on topics designed to help you analyze, advance, innovate, and empower your SEO strategies.
Note: The event is open to women and people of marginalized genders as attendees only.
Speakers
WTSFest features a lineup of 10 expert speakers, including:
- Navah Hopkins: Product Liason at Microsoft
- Helen Han: Technical SEO Executive at Easygo
- Natalie Slater: SEO Consultant
Topics
The speakers at WTSFest Portland will cover topics like:
- Why website migrations fail
- How SEO factors into the customer journey
- How to scale your SEO program

Networking Opportunities
There are three coffee and lunch breaks throughout the day, where you can network with people in the industry.
At the end of the main event, there’s an after-party to further connect with your peers and talk shop about everything you’ve learned at the conference.
Price

Standard WTSFest tickets cost $499.
Take the Next Step in Your SEO Career
Attending SEO conferences is an incredible way to learn and network.
But the journey doesn’t stop there.
To continue growing your knowledge, connections, and accountability, consider joining online communities.
For example, a premium community like Traffic Think Tank offers a wealth of resources like Slack channels, live Q&A sessions, and an academy for $119 per month.
Backlinko is owned by Semrush. We’re still obsessed with bringing you world-class SEO insights, backed by hands-on experience. Unless otherwise noted, this content was written by either an employee or paid contractor of Semrush Inc.