Roblox User and Growth Stats You Need to Know

Roblox launched in 2006 as a gaming platform focused on user-created games.

The startup had limited market traction during its first few years. But Roblox’s popularity has picked up considerably as of late.

The pandemic, which helped the gaming industry see skyrocketing growth, has also added millions of users to Roblox.

In fact, in 2024, Roblox hit a milestone of 380 million monthly active users (an increase from 300 million in May 2023).

Here’s a breakdown of what you’ll learn about Roblox:

• Roblox Usage Statistics (Top Picks)
• Roblox Monthly Active Users
• Roblox Daily Active Users
• Geographic Distribution of Roblox Users
• Engagement Hours on Roblox
• What’s the Average Daily Usage of Roblox?
• How Many Games Are Available on Roblox?
• What Are the Most Popular Games on Roblox?
• Roblox User Distribution by Age
• Roblox User Distribution by Gender
• Roblox User Distribution by Platform
• How Does Roblox Make Money?
• What Is Roblox Worth?
• Roblox’s Revenue
• How Much Robux Has Been Purchased So Far?
• Number of Developers on Roblox
• How Much Can Developers and Creators Make via Roblox?

Roblox Usage Statistics (Top Picks)

• As of Q2 2024, Roblox has 79.5 million daily active users. That’s up from 65.5 million daily active users in Q2 2023.
• Roblox has 16.5 million monthly unique paying users.
• There are 2.5 million developers on the Roblox platform.
• Community developers have made over $410.68 million on Roblox in the first 6 months of 2024 alone.
• 58% of Roblox users are under 16.

Roblox Monthly Active Users

According to recent estimates, Roblox has 380 million monthly active users as of 2024. Roblox’s user base has seen significant growth over the past few years.

(In fact, Roblox added over 180 million users over the past 3 years alone.)

We’ve charted Roblox user growth since 2016:

With that, here’s a table that contains the full data:

Sources: Matthew Ball, RTrack, Roblox, TechCrunch

Roblox Daily Active Users

As of Q2 2024, Roblox has 79.5 million daily active users worldwide. An increase from 65.5 million daily active users in Q2 2023.

In fact, the number of Roblox daily active users in Q2 2024 increased by 52.3% compared with Q2 2022.

Here’s a full breakdown of Roblox’s daily active users since Q1 2018:

How often do Roblox users engage with the platform?

To measure this, we calculated the daily active users (DAU) to monthly active users (MAU) ratio to evaluate “stickiness”.

Roblox’s DAU/MAU ratio reached 20.92% in 2024, meaning from 380 million monthly active users, approximately every 5th user engaged with the platform daily.

We’ve charted Roblox DAU/MAU ratio over time since Q1 2020:

Sources: Roblox, Statista, RTrack

Geographic Distribution of Roblox Users

Nearly half (47.42%) of Roblox’s daily active users are based in the US, Canada or Europe, amounting to 37.7 million daily active users in Q2 2024.

Another 52.58% of Roblox’s daily active users are located in Asia-Pacific and other international markets outside of North America and Europe, accounting for 41.8 million daily active users in Q2 2024.

Let’s take a detailed look at each geographic market.

21.51% of Roblox’s daily active users are based in the US & Canada. That equals to 17.1 million daily active users in the US & Canada alone.

In fact, the number of Roblox daily active users in the US & Canada has grown by 20.42% in Q2 2024 (compared with the same quarter in 2023).

Here’s the complete breakdown of US and Canadian daily active users over the past few quarters:

The European region has a slightly higher number of daily active users compared to North America.

According to the company’s quarterly filing as of Q2 2024, Roblox has 20.6 million daily active users in Europe, which equals 25.91% of Roblox’s total worldwide user base.

Here’s the breakdown for Roblox DAUs in Europe:

In the Asia-Pacific region, Roblox has 20.2 million daily active users. Roblox has added 3.6 million new daily active users in Asia since Q3 2022.

Over the past 2 years (between Q2 2022 and Q2 2024), the daily active user base in Asia-Pacific grew by 64.23%.

Here’s the table with historical data on Roblox DAU growth in Asia:

21.6 million daily active Roblox users are based outside of North America, Europe, and Asia.

In fact, the daily active user base of Roblox outside of North America, Europe and Asia increased by 22.03% over the past year alone (in Q2 2024 compared to Q2 2023).

Here’s an overview of Roblox DAUs outside of North America, Europe, and Asia-Pacific over the last few years:

Source: Roblox

Engagement Hours on Roblox

“Engagement hours” refers to the total time spent on the Roblox platform which consists of time spent in experiences, utilizing platform features like chat or avatar personalization.

Roblox’s internal system tracks user activity on the platform and calculates “engagement hours” as the sum of all user session lengths in a specific time frame.

17.4 billion hours of user engagement on Roblox was registered in Q2 2024 (An increase from 14 billion in Q2 2023).

Here’s the full breakdown of Roblox’s engagement hours since Q1 2018:

Source: Roblox

What’s the Average Daily Usage of Roblox?

Roblox daily active users spend an average of 2.4 hours per day on the platform in 2023.

Source: Roblox

How Many Games Are Available on Roblox?

Roblox defines the number of available games as “experiences”.

According to Roblox’s internal data, there are 5.3 million active experiences on Roblox.

Source: Roblox

What Are the Most Popular Games on Roblox?

Ranked by the number of visits, Brookhaven RP is currently the most popular game on Roblox. Other top entries include Blox Fruits, Adopt Me!, and Tower of Hell.

Here are the top 10 most popular Roblox games (based on the number of all-time visits) as of July 2024:

Source: Statista

Roblox User Distribution by Age

Roblox is dominated by young users. 58% of users are under the age of 16. Only 18% of Roblox’s users are over 25 years old.

Here’s the age distribution of Roblox’s user base as of 2023:

Source: Roblox

Roblox User Distribution by Gender

Roblox gender distribution currently leans male with a 53% share, while 39% of users are female (the remaining 8% are unknown).

Here’s an overview of Roblox’s audience by gender:

Source: Roblox

Roblox User Distribution by Platform

80%of Roblox user sessions happen on mobile devices. The desktop platform also has a considerable share of 18%. The rest of Roblox’s users (2%) access Roblox via consoles.

Here’s the complete breakdown of Roblox usage by platform:

Here’s the complete breakdown of Roblox usage by platform:

Source: Roblox

How Does Roblox Make Money?

Roblox makes money via purchases of Robux by users, subscription fees from Roblox Premium, and commissions charged from developers when they make a successful transaction.

Roblox’s main business model leverages its internal currency (Robux).

Robux can be earned and spent on the platform. And traded through a proprietary exchange into real-world currency (US dollars).

While the majority of experiences (games) on Roblox are free, users are able to purchase specific enhancements.

Robux can be purchased by users via:

• One-time purchase
• Roblox Premium (subscription)

Developers and creators can earn Robux via:

• Selling access to games and enhancements
• Engagement-based payouts
• Sale of content and tools between developers
• Selling items to users through the Avatar Marketplace

Whenever virtual items (clothing, heads, accessories) are sold on the Roblox platform, the item creator receives a fixed percentage from a transaction (typically ranges between 30% and 70%).

What Is Roblox Worth?

Roblox’s market cap, as of August 23rd, 2024, stands at $28.58 billion. As of August 2024, Roblox became the 715th most valuable company by market cap.

At the peak in the first week of June 2021, Roblox’s market cap was as high as $56.74 billion.

Here’s a complete breakdown of Roblox’s market cap over time:

Sources: YCharts, CompaniesMarketCap

Roblox Revenue

Roblox generated $893.5 million in quarterly revenue in Q2 2024, showing a 31.24% year-over-year increase.

Here’s the complete overview of Roblox’s revenue over time:

Source: Roblox

How Much Robux Has Been Purchased So Far?

The amount of virtual currency (Robux) purchased by players on Roblox is defined by the company as “bookings”.

In the first 6 months of 2024, $1.88 billion worth of Robux was purchased on Roblox.

Here’s the full breakdown over the past few quarters:

Average bookings per daily active user of Roblox reached $12.01 in Q2 2024. That remained almost the same compared to $11.92 in Q2 2023.

Here’s a quarterly overview of ABPDAU (average bookings per daily active user) over time:

Source: Roblox

Number of Developers on Roblox

As of Q2 2024, Roblox has 2.5 million developers.

Source: Roblox

How Much Can Developers and Creators Make via Roblox?

Developers and creators on Roblox made $410.68 million in the first 6 months of 2024 alone.

Here’s the breakdown of Roblox annual developer and creator cash payouts since 2018:

5 million developers and creators across over 170 countries earned Robux (virtual currency) on the platform in December 2023.

16,500 of them qualified (met set criteria) to exchange Robux for real-world currency.

Out of this group, 12,000 developers and creators actually traded their Robux for US dollars.

96 Roblox developers made over a million dollars over the past year.

Below you’ll find a breakdown of creator earnings by range of rewards:

Source: Roblox

Conclusion

You reached the finish line of my collection of Roblox stats for 2024. The Roblox gaming platform is taking off. They’re adding users. And users are spending more time playing and developing games on the platform.

Thanks to their recent success, Roblox went public on the New York Stock Exchange in March 2021 and it shows no signs of slowing down post-pandemic.

It will be interesting to follow their journey as a publicly traded company.