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Most Followed Accounts on Social Media (Instagram, X, & TikTok)

Backlinko Team

Written by Backlinko TeamIn collaboration with Semrush

Most Followed Accounts on Social Media – Blog post image

From celebrities to brands, most followed accounts on social media have an extensive reach to millions of users worldwide.

Below, you’ll find the latest data on the most followed accounts on social media, including a breakdown by specific platform.

Here’s a quick summary of what we’ll cover:

Most Followed Accounts on Social Media

With a staggering 738.46 million followers, Cristiano Ronaldo is the most followed individual on social media.

Cristiano Ronaldo is the most followed individual on social media with 738.46 million followers

Overall, 5 people have a follower count of more than 500 million across Instagram, TikTok, X (Twitter) and Youtube.

Most Followed Accounts on Social Media

Here’s a current list of the top 5 most followed accounts on social media:

  1. Christiano Ronaldo – 738.46 million
  2. Selena Gomez – 589.36 million
  3. Kylie Jenner – 508.56 million
  4. Justin Bieber – 503.93 million
  5. Leo Messi – 502.31 million

Here’s an extended list of the most followed individuals on social media, including a breakdown by platform:

Rank Account Followers (Combined) Instagram Followers TikTok Followers X Followers
1 Cristiano Ronaldo 738.46 million 627.5 million 110.96 million
2 Selena Gomez 589.36 million 429.65 million 58.8 million 66.31 million 34.6 million
3 Kylie Jenner 508.56 million 400.56 million 56 million 39.9 million 12.1 million
4 Justin Bieber 503.93 million 292.85 million 27.3 million 110.98 million 72.8 million
5 Leo Messi 502.31 million 502.31 million
6 Dwayne Johnson 495.85 million 397.98 million 74.4 million 17.1 million 6.37 million
7 Ariana Grande 468.82 million 380.32 million 34.6 million 53.9 million
8 Taylor Swift 461.16 million 283.46 million 25.3 million 95.3 million 57.1 million
9 Kim Kardashian 450.96 million 364.16 million 9.7 million 75.1 million 2 million
10 MrBeast 423.7 million 51.6 million 93.9 million 29.2 million 249 million
11 Beyoncé 367.83 million 320.03 million 5.6 million 15.3 million 26.9 million
12 Khloé Kardashian 340.52 million 310.42 million 30.1 million

Most Followed Accounts on Instagram

Cristiano Ronaldo is currently the most followed individual account on Instagram with more than 627 million.

Aside from social accounts owned by Meta, Nike is the most followed company account on Instagram with a follower count exceeding 317 million.

Overall, 37 social media accounts on Instagram have more than 100 million followers, including 22 accounts with more than 200 million followers.

Most Followed Accounts on Instagram

Here’s a complete ranking of the top 20 most followed accounts on Instagram:

Rank Social Media Account Followers (April 2024) Followers (April 2023)
1 Instagram 672.07 million 634.49 million
2 Christiano Ronaldo 627.43 million 580.06 million
3 Leo Messi 502.3 million 457.95 million
4 Selena Gomez 429.65 million 412.35 million
5 Kylie 400.57 million 388.29 million
6 Dwayne Johnson 397.98 million 376.31 million
7 Ariana Grande 380.32 million 368.61 million
8 Kim Kardashian 364.17 million 353.49 million
9 Beyoncé 320.03 million 306.78 million
10 Khloé Kardashian 310.43 million 304.98 million
11 Nike 307.15 million 289.66 million
12 Kendall 294.57 million 286.28 million
13 Justin Bieber 292.86 million 287.69 million
14 National Geographic 284.11 million 274.09 million
15 Taylor Swift 283.47 million 256.69 million
16 Virat Kohli 267.85 million 247.05 million
17 Jennifer Lopez 253.43 million 243.42 million
18 Barbie 229.6 million 187.13 million
19 Kourtney Kardashian Barker 224.21 million 219.47 million
20 Neymar Jr 220.63 million 208.25 million

Source: Social Blade

Most Followed Accounts on TikTok

Khabane lame is the most followed individual on TikTok with 161.8 million followers.

Charli D’Amelio currently ranks as the 2nd most popular TikTok creator with 152.9 million followers.

Overall, 27 TikTok creators have more than 50 million followers on the platform.

Most Followed Accounts on TikTok

Here’s a current list of the top 20 most followed accounts on TikTok:

Rank Social Media Account Followers (April 2024) Followers (April 2023)
1 Khabane lame 161.8 million 157.1 million
2 charli d’amelio 152.9 million 150.5 million
3 MrBeast 93.8 million 81.1 million
4 Bella Poarch 93.8 million 92.8 million
5 Addison Rae 88.7 million 88.7 million
6 Zach King 81.3 million 75.9 million
7 Kimberly Loaiza 80.9 million 74.4 million
8 TikTok 79.9 million 71.9 million
9 cznburak 74.9 million 70.6 million
10 The Rock 74.4 million 70.2 million
11 Will Smith 73.8 million 73 million
12 domelipa 73.6 million 66 million
13 BTS 64.5 million 59.3 million
14 Jason Derulo 59.1 million 57.8 million
15 Selena Gomez 58.8 million 58.1 million
16 dixie 56.3 million 57.2 million
17 Kylie Jenner 56 million 52.3 million
18 Spencer X 54.9 million 55.3 million
19 YZ 54.5 million 52.1 million
20 バヤシ🥑Bayashi 54.3 million 47 million

Source: Social Blade

Most Subscribed YouTube Channels

T-Series is the most popular YouTube channel with 262 million subscribers, followed by MrBeast with 248 million subscribers.

MrBeast channel gained 99 million new subscribers over the past year alone, from 149 million in April 2023 to 248 million in April 2024.

To date, 12 YouTube channels have crossed the 100 million subs milestone.

Most Subscribed YouTube Channels

Here’s a detailed list of the most subscribed YouTube channels:

Rank Channel (Type) Followers (April 2024) Followers (April 2023)
1 T-Series (Music) 262 million 241 million
2 MrBeast (Entertainment) 248 million 149 million
3 Youtube Movies (Film) 180 million 165 million
4 Cocomelon – Nursery Rhymes (Education) 173 million 158 million
5 SET India (Entertainment) 170 million 155 million
6 ✿ Kids Diana Show (Entertainment) 121 million 110 million
7 Music (Music) 120 million 118 million
8 Vlad and Niki (Entertainment) 115 million 96.5 million
9 Like Nastya (Entertainment) 114 million 105 million
10 PewDiePie (Games) 111 million 111 million
11 Zee Music Company (Music) 106 million 94.6 million
12 WWE (Sports) 100 million 94.6 million
13 Goldmines (Film) 95.7 million 84.8 million
14 Gaming (Games) 93.4 million 93.5 million
15 BLACKPINK (Music) 93.3 million 87.6 million
16 ChuChu TV Nursery Rhymes & Kids Songs (Education) 90.7 million 64.5 million
17 Sony SAB (Entertainment) 90.6 million 80.1 million
18 5-Minute Crafts (Howto) 80.6 million 79.7 million
19 Baby Shark – Pinkfong Kids’ Songs & Stories (Education) 79.7 million 67 million
20 Zee TV (Entertainment) 78.9 million 68.1 million

Entertainment and music channels account for 11 out of the top 20 YouTube channels ranked by subscriber count.

Here’s a detailed breakdown of the top 20 YouTube Channels by category:

Channel Type Number of Channels
Entertainment 7
Music 4
Education 3
Film 2
Games 2
Sports 1
Howto 1

Source: Social Blade

Most Followed Accounts on X (Twitter)

Elon Musk currently ranks as the most followed account on X (Twitter) with 180 million followers, followed by Barack Obama (131.91 million) and Justin Bieber (110.98 million).

Most Followed Accounts on X (Twitter)

Here’s a table showing the top 20 Twitter users ranked by number of followers:

Rank Username Followers (April 2024) Followers (April 2023)
1 elonmusk 180 million 136.83 million
2 BarackObama 131.91 million 132.79 million
3 justinbieber 110.98 million 113 million
4 Cristiano 110.96 million 108.45 million
5 rihanna 107.95 million 108.32 million
6 katyperry 106.58 million 108.14 million
7 narendramodi 97.03 million 88.2 million
8 taylorswift13 95.3 million 92.61 million
9 realDonaldTrump 87.36 million 87.16 million
10 ladygaga 83.43 million 84.63 million
11 NASA 80.24 million 72.69 million
12 YouTube 79.96 million 78.88 million
13 KimKardashian 75.17 million 75.16 million
14 EllenDeGeneres 74.46 million 76.1 million
15 X 67.82 million 65.66 million
16 selenagomez 66.31 million 67.04 million
17 BillGates 64.51 million 62.53 million
18 cnnbrk 63.88 million 64.04 million
19 neymarjr 63.31 million 62.1 million
20 imVkohli 62.4 million 55.24 million

Source: Social Blade