Disney+ Subscriber Statistics: How Many People Watch Disney+?
Written by Backlinko Team
Disney+ launched in November 2019. 10 million users signed up for the service on its first day.
The streaming platform was initially available in 3 countries: the United States, Canada and the Netherlands. Disney+ has quickly expanded internationally and now serves subscribers in over 60 countries.
Today, the global Disney+ subscriber base totals over 150 million customers, far surpassing Disney’s initial expectations of 60-90 million subscribers by 2024.
Continue reading to find all of the latest Disney+ statistics for 2024.
Let’s dive right into the data:
- Important Disney+ Subscriber Stats
- Disney+ Subscribers Worldwide
- Disney+ Average Revenue per Subscriber
- Disney+ US Ad Revenues
- Disney+ Subscriber Retention Rate
- Share of Disney+ Subscribers by Plan Tier
- Disney+ Market Share of SVOD Streaming
- Disney+ Age Demographics
- How Many Titles Are Available on Disney+?
Important Disney+ Subscriber Stats
- Disney+ has 153.6 million paid subscribers worldwide.
- Disney+ has a 10% share of SVOD subscriptions in the US.
- 2,492 titles are available in the Disney+ US content library.
- Disney+ is estimated to generate $911.9 million in ad revenue in 2024.
- 62% of Disney+ users continue paying for a subscription after 6 months.
Disney+ Subscribers Worldwide
Disney+ currently has 153.6 million paying subscribers worldwide.
The streaming service lost 4.2 million paid subscribers during the past year (March 2023 – March 2024).
Here’s a table showing Disney+ global subscriber growth since November 2019:
| Date | Disney+ Subscribers Worldwide |
|---|---|
| November 2019 | 10 million |
| December 2019 | 26.5 million |
| February 2020 | 28.6 million |
| March 2020 | 33.5 million |
| April 2020 | 50 million |
| May 2020 | 54.5 million |
| June 2020 | 57.5 million |
| August 2020 | 60.5 million |
| October 2020 | 73.7 million |
| December 2020 | 86.8 million |
| January 2021 | 94.9 million |
| March 2021 | 100 million |
| April 2021 | 103.6 million |
| July 2021 | 116 million |
| October 2021 | 118.1 million |
| January 2022 | 129.8 million |
| April 2022 | 137.7 million |
| July 2022 | 152.1 million |
| October 2022 | 164.2 million |
| December 2022 | 161.8 million |
| April 2023 | 157.8 million |
| July 2023 | 146.1 million |
| September 2023 | 150.2 million |
| December 2023 | 149.6 million |
| March 2024 | 153.6 million |
Sources: Disney, Statista, Variety
Disney+ Average Revenue per Subscriber
Disney+ reports an average monthly revenue of $7.28 per Disney+ Core subscriber. That’s an increase of 12.52% since April 2023, when the average paid subscriber generated $6.47.
Here’s a table with Disney+ average revenue per user since December 2019:
| Date | Disney+ Core Average Revenue per Subscriber |
|---|---|
| October 2022 | $5.96 |
| December 2022 | $5.77 |
| April 2023 | $6.47 |
| July 2023 | $6.58 |
| September 2023 | $6.70 |
| December 2023 | $6.84 |
| March 2024 | $7.28 |
Source: Disney
Disney+ US Ad Revenues
Disney+ is estimated to generate $911.9 million in ad revenue in 2024.
That’s a 16.08% increase from $785.6 million in 2023.
Source: eMarketer
Disney+ Subscriber Retention Rate
68% of Disney+ bundle subscribers retain their subscriptions after 6 months.
Among monthly subscribers to the basic Disney+ plan (without access to Hulu and ESPN+), 62% continue to pay for the service after 6 months. This is comparable with competitors: Netflix has a 72% retention rate, while Hulu retains 65% of customers after 6 months.
Source: Second Measure
Share of Disney+ Subscribers by Plan Tier
As of October 2023, around 19% of Disney+ subscribers are on ad-supported plans, while the remaining 81% opted for free plans.
Source: Antenna
Disney+ Market Share of SVOD Streaming
As of Q1 2024, Disney+ accounts for 10% of SVOD (subscription video on demand) subscriptions in the US. That’s down from 11% in Q1 2023.
Here’s a detailed breakdown of Disney+ SVOD market share in the US:
| Date | Disney+ Share of SVOD Subscriptions |
|---|---|
| Q1 2022 | 12% |
| Q2 2022 | 12% |
| Q3 2022 | 12% |
| Q4 2022 | 12% |
| Q1 2023 | 11% |
| Q2 2023 | 11% |
| Q3 2023 | 11% |
| Q4 2023 | 11% |
| Q1 2024 | 10% |
Source: Antenna
Disney+ Age Demographics
Among Disney+ viewers in the US, 40.02% are between 25 and 44 years old.
Here’s a breakdown of US Disney+ viewers by age:
| Age | Share of Disney+ Viewers |
|---|---|
| 0-11 | 13.86% |
| 12-17 | 9.39% |
| 18-24 | 15.22% |
| 25-34 | 22.52% |
| 35-44 | 17.5% |
| 45-54 | 10.85% |
| 55-64 | 6.38% |
| 65+ | 4.28% |
Source: eMarketer
How Many Titles Are Available on Disney+?
Disney+ has 2,492 movies and TV shows in its US content library.
There are 1,341 movies on Disney+. The remaining 1,151 titles are TV shows.
Source: Ampere Analytics
Conclusion
That’s all for my list of Disney+ revenue and usage statistics in 2024.
Disney+ has reached 100 million subscribers remarkably quickly (in less than 16 months since launch). Despite reduced demand, Disney+ remains a popular streaming service rivaling industry giants like Netlifx.