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Bumble User and Revenue Statistics

Backlinko Team

Written by Backlinko Team

Bumble User and Revenue Statistics

Bumble is a popular female-focused dating app.

The platform found significant early success, receiving 100 thousand downloads in its first month.

Today, monthly downloads exceed 2.5 million. And Bumble generated $844.8 million in revenue in 2023.

Let’s dive right into the stats:

Bumble User Stats (Top Picks)

  • Bumble has 2.73 million paying users.
  • Bumble’s quarterly revenue reached $215.8 million in Q1 2024.
  • Bumble brings in average annual revenue of $27.75 per paying user.
  • Bumble has more than 1,200 full-time employees.

How Many Americans Use Bumble?

According to a Pew Research Center survey, 28% of American adult online dating users have ever used Bumble, making it the 3rd most popular online dating platform after Tinder (46%) and Match (31%).

28% of American adult online dating users have ever used Bumble

Bumble is particularly popular among young online dating users. Among adults ages 18-29 in the US (who have used an online dating platform), 51% have ever used Bumble.

Here’s a detailed breakdown of Bumble usage in the US by age group:

Age Group Share of US Online Dating Users
18-29 51%
30-49 24%
50-64 9%
65 and over 2%

Source: Pew Research Center

Bumble Monthly Active Users in the US

As of August 2023, Bumble had 4.3 million monthly active users in the US on iOS and Android combined.

As of August 2023, Bumble had 4.3 million monthly active users in the US

To put it in perspective, that’s behind Tinder and Hinge with 8.9 million and 4.8 million monthly active users, respectively.

Source: Similarweb

How Many Paid Users Does Bumble Have?

Bumble defines a paid user as a registered account that bought or renewed a subscription and/or completed an in-app purchase within a given month. Annual subscriptions are averaged and treated as monthly payments for the purposes of the metric.

As of Q1 2024, Bumble had 2.73 million paying users. Compared to a year ago (Q1 2023), the number of paid users has increased by 17.67%.

Paying Bumble Users

We’ve charted the growth in Bumble’s paid users since Q4 2019:

Date Paying Bumble Users
Q4 2019 891 thousand
Q1 2020 938 thousand
Q2 2020 1.08 million
Q3 2020 1.28 million
Q4 2020 1.27 million
Q1 2021 1.35 million
Q2 2021 1.47 million
Q3 2021 1.53 million
Q4 2021 1.64 million
Q1 2022 1.78 million
Q2 2022 1.92 million
Q3 2022 2.09 million
Q4 2022 2.22 million
Q1 2023 2.32 million
Q2 2023 2.46 million
Q3 2023 2.6 million
Q4 2023 2.69 million
Q1 2024 2.73 million

Source: Bumble

Bumble Revenue

The Bumble app generated $844.8 million in annual revenue in 2023. That’s an increase of 21.68% compared to 2022.

Bumble App Revenue

We’ve charted Bumble’s revenue growth since 2018:

Year Bumble App Revenue
2018 $162.4 million
2019 $275.5 million
2020 $360.5 million
2021 $528.6 million
2022 $694.3 million
2023 $844.8 million
Q1 2024 $215.8 million

Source: Bumble

Bumble Average Revenue per Paying User

Bumble reported an average annual revenue of $27.75 per paying Bumble user (ARPU) in Q1 2024.

Bumble Average Revenue per Paying User

Here’s a table showing Bumble’s average revenue per paying user since 2018:

Year Bumble Average Revenue per Paying User
2018 $23.57
2019 $26.84
2020 $26.30
2021 $29.37
2022 $28.90
2023 $27.97
Q1 2024 $27.75

Source: Bumble

Bumble App Downloads

According to Appfigures estimates, Bumble was downloaded 16.8 million times worldwide in the first 6 months of 2024.

Bumble App Downloads

Here’s a table with Bumble’s global download count since 2018:

Year Bumble App Downloads
2018 11 million
2019 14.3 million
2020 16.4 million
2021 18.1 million
2022 25.3 million
2023 28.8 million
H1 2024 16.8 million

Source: Appfigures

Bumble In-App Purchase Revenue

According to Appfigures estimates, Bumble generated $286 million in net app revenue (after store fees) in 2024 (as of July 27).

Bumble iOS app brought in $142.93 million of in-app revenue from the US market in January-July 2024, accounting for 61.7% of total net revenue.

Bumble In-App Estimated Net Revenue (Share)

Here’s a detailed breakdown of the 10 most profitable markets for the Bumble iOS app in 2024 (as of July 2027):

Note: Data includes estimates. In-app revenue after platform fees and excluding taxes.
Country Bumble In-App Estimated Net Revenue (Share)
United States $142.93 million (61.7%)
Germany $13.17 million (5.7%)
United Kingdom $11.77 million (5.1%)
Canada $9.94 million (4.3%)
Australia $7.95 million (3.4%)
France $4.3 million (1.9%)
Mexico $4 million (1.7%)
Switzerland $3.68 million (1.6%)
Netherlands $2.39 million (1.0%)
India $2.29 million (1.0%)

Source: Appfigures

Bumble Employees

Bumble has more than 1,200 full-time employees, 980 of whom are based outside of the United States.

Bumble has more than 1,200 full-time employees

The company’s office properties are in Austin, London, Barcelona, and Paris.

Source: Bumble

Conclusion

That’s all for my list of Bumble stats in 2024.

The dating app — differentiated by the concept of women making the first move — has shown steady growth among the monetized user base.