Tory Gray is CEO and Founder of the boutique digital marketing agency Gray Dot Co, where she brings a fresh perspective (and a little levity!) to search marketing, market intelligence, and data.
Over 15+ years in the industry, Tory has led in-house and agency teams, leveraging a deep skillset to champion innovative, scalable optimizations. Pulling from her diverse expertise across SEO, product management, and digital marketing, she’s become a dynamic leader who spins up game-changing strategies — always backed by data.
Driven by a love of digging into the gray area and answering the head-scratcher questions, Tory is breaking down silos between disciplines to evolve the way we look at SEO. She shares what she learns as a senior SEO advisor, regular contributor to industry publications, and passionate mentor in the Women in Tech SEO community.