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Brian Dean

The expert that experts learn from

Expertise

SEO
Content
YouTube
MarTech
Community building
Growth

Brian is the founder of Backlinko, and now an internationally recognized SEO expert. After failing with his first five online businesses, Brian finally struck gold with a site in the personal finance space in 2012. He created Backlinko to teach the lessons he learned along the way.

Since launching Backlinko, Brian made a name for himself by publishing insanely practical strategies that marketers can use to grow their online business. Backlinko is now one of the most popular marketing blogs online.

After selling Backlinko to Semrush, he started another successful venture, Exploding Topics. But he also stuck around to continue to help set the standards for Backlinko, and we’re thrilled to still have him around as a contributor.

Latest articles:

We Analyzed 3.6 Billion Articles. Here’s What We Learned About Evergreen Content

We analyzed 3.6 billion articles to better understand evergreen content. Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing evergreen content. With the help of our data partner BuzzSumo, we learned a lot about why certain content continues to get shares and links over time. Let’s get right into the data.

How to Promote Your Blog: 21 NEW Strategies

How to Promote Your Blog: 21+ Proven Strategies for Growth

In today’s post, I’m going to show you exactly how to promote your blog. In fact: These are the same strategies that I used to grow my blog to 449,058 monthly visits. Let’s dive right in.

Email Marketing: The Definitive Guide

This is the ultimate guide to email marketing in 2025. So if you want to: Build your email list Improve your open rates Write amazing newsletters Turn more subscribers into customers Then you’ll love this new guide. Let’s get started.

We Analyzed 208K Webpages. Here’s What We Learned About Core Web Vitals and UX

We analyzed 208,085 webpages to learn more about Core Web Vitals. First, we established benchmarks for Cumulative Layout Shift, First Input Delay, and Largest Contentful Paint. Then, we looked into the correlation between Core Web Vitals and user experience metrics (like bounce rate). Thanks to data provided by WebCEO, we were able to uncover some interesting findings. Let’s dive right into the data.