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Backlinko Team

Meet the Backlinko Editorial Team

Expertise

  • SEO
  • Content
  • Analytics
  • MarTech
  • Affiliate
  • Partnerships
  • Business
  • Language

Who we are

We are a group of passionate SEOs, writers, data geeks, and business people, committed to bringing you accurate, timely, and actionable SEO advice. With a blend of technical know-how, community focus, industry experience, and a knack for simplifying complex SEO concepts, we are here to guide you through your SEO journey.

The Backlinko blog is now run by a Semrush division that acquires and grows reputable websites. The team was started by Nick Eubanks, and is now led by Branko Kral as the Program Manager, and Leigh McKenzie as the Growth Director.

Other key team members who impact the content you read are in charge of SEO strategy, optimization, research and fact checking, content writing, editing, content design, dev, UX, CRO, analytics, or partnerships.

The content is based on first-hand experience of our team, combined with insights from subject matter experts from the SEO and MarTech communities. When we write about tools, we use them first.

Finally, there’s you, our readers, our community. The founder of this blog, Brian Dean, used to set aside time just for community interactions. We’ve now come back to doing the same.

Latest articles:

TikTok SEO – Blog post image

TikTok SEO: How to Optimize for Search & the For You Page

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique algorithm and customized “For You Page” (FYP), it’s becoming something companies can’t ignore. As of 2023, TikTok has over 1 billion active monthly users. TikTok isn’t technically a search engine. However, it still has its own search feature, and more and more people are starting to see it that way. However, showing up in the right places on TikTok is easier said than done. But don’t worry, we’re going to walk you through everything you need to know about TikTok SEO. We’ll cover why it matters, ranking factors you need to know about, and how to optimize your content to show up in TikTok searches.
test-email-samples-hero

3 Test Email Message Samples To Check Before Sending

Have you ever opened an email only to find typos, images that don’t load, or links that lead nowhere? You’re not alone. In fact, around 80% of emails suffer from these issues, and they can really harm a company’s image, no matter its size. We’re here to help you with that. In this article, we’ll guide you through simple, effective ways to test your emails. We’ll show you how to make sure they land in inboxes looking perfect and free from anything that might trigger spam filters or get you blacklisted.