Try Semrush

Semrush helps you:

  • Do keyword research
  • Audit your local listings
  • Perform competitor analyses
  • Manage social media accounts
  • And much more!

Backlinko readers get:

A 14-day trial for premium features. 55+ tools.
Free access for core features.

Newsletter Sign UpTry Semrush — Free Trial

Backlinko readers get unlimited
access for 14 days. 55+ tools.

Find Keyword Ideas in Seconds

Boost SEO results with powerful keyword research

Free Keyword Research Tool

Microsoft Bing Usage and Revenue Stats (New Data)

Brian Dean

Written by Brian Dean

Microsoft Bing Usage and Revenue Stats

Bing launched in June 2009. Developed and operated by tech giant Microsoft, the search engine has generated some early customer traction. And even started to eat into Google’s search engine market share.

Flash forward to today, and Bing holds over 3% of the global search engine market.

Yet in a market dominated by Google, Bing is still the second most popular search engine worldwide. And the most popular search engine among console users worldwide.

Furthermore, Bing recently introduced some AI-powered features to stay relevant in today’s market.

Bing is a multi-billion ad business. In fact, the search engine generated an estimated $6.24 billion in net ad revenue in 2022 alone. Around 100 million people use Bing daily.

Read on to find out what Microsoft Bing’s current place in the search engine market looks like.

Here’s a breakdown of what we’ll cover:

Key Bing Statistics

  • Bing has more than 500 million monthly unique visitors each month.
    Bing has more than 500 million monthly unique visitors each month
  • Around 100 million users search on Bing daily.
  • Bing is the second largest search engine worldwide, with a 3.42% market share.
  • Bing has a market share of 54.68% among US console users. The only device segment where Bing’s share is higher compared to Google Google.
  • Bing generated $6.24 billion in net ad revenue in 2022.

Bing Market Share

Bing currently has a 3.42% share of the worldwide search engine market.

Bing’s market share peaked at 3.63% in 2014. Google, the industry leader, currently has a market share of 91.47%.

Bing Global Market Share

We’ve charted Bing’s global market share since 2009:

Year Market share
2009 2.3%
2010 3.46%
2011 3.57%
2012 3.09%
2013 3.36%
2014 3.63%
2015 3.02%
2016 2.79%
2017 2.76%
2018 2.82%
2019 2.44%
2020 2.7%
2021 2.58%
2022 3.19%
2023 2.97%
2024 (as of January) 3.42%

Bing Desktop Market Share

In the desktop search engine market, Bing has a global market share of 10.5%. Bing’s share of the desktop search market has grown by 63.04% since 2021, increasing from 6.44%.

By comparison, when it comes to desktop searches, Google has a market share of 81.95%.

Bing Desktop Market Share

Here’s a table showing Bing’s share of the desktop search engine market worldwide since 2009:

Year Market share
2009 2.32%
2010 3.53%
2011 3.74%
2012 3.35%
2013 3.66%
2014 4.37%
2015 4.13%
2016 4.36%
2017 5.07%
2018 5.48%
2019 4.85%
2020 6.15%
2021 6.44%
2022 8.63%
2023 8.58%
2024 (as of January) 10.5%

Bing Mobile Market Share

Bing has a 0.52% search engine market share among mobile users.

Bing’s mobile search engine market share has remained relatively the same over the past few years (between 0.48-0.5% during 2020-2023).

Bing Mobile Market Share

Here’s a table showing Bing’s search engine market share among mobile users:

Year Market share
2009 0.29%
2010 0.46%
2011 0.64%
2012 0.72%
2013 1.18%
2014 1.37%
2015 1%
2016 0.89%
2017 0.98%
2018 0.75%
2019 0.79%
2020 0.48%
2021 0.47%
2022 0.55%
2023 0.50%
2024 (as of January) 0.52%

Bing Tablet Market Share

Among tablet users, Bing currently holds a search engine market share of 4.99%. Bing’s tablet search engine share has slightly declined from 5.21% in 2022.

Bing Tablet Market Share

Here’s a table showing Bing’s market share among worldwide tablet users since 2012:

Year Market share
2012 2.76%
2013 5.11%
2014 4.3%
2015 4.43%
2016 4.12%
2017 4.09%
2018 4.46%
2019 4.24%
2020 5.11%
2021 5.15%
2022 5.21%
2023 4.63%
2024 (as of January) 4.99%

Bing Console Market Share

Bing’s most successful search engine market is the console segment.

With a market share of 54.68%, Bing is a leading search engine among console users.

Bing Console Market Share

Here’s a table showing Bing’s market share among worldwide console users since 2012:

Year Market share
2012 1.06%
2013 1.87%
2014 16.6%
2015 21.34%
2016 18.82%
2017 31.65%
2018 35.57%
2019 29.88%
2020 30.82%
2021 23.95%
2022 6.93%
2023 37.85%
2024 (as of January) 54.68%

Source: Statcounter

Bing Market Share in the US

Bing has a market share of 7.85% in the US search engine market. Bing’s market share in the US has shown a slight increase from 5.97% in 2021.

Bing’s market share peaked in the US at 9.9% in 2014.

Bing Market Share in the US

Here’s a table containing Bing’s US search engine market share (across all device types) since 2009:

Year Market share
2009 5.91%
2010 7.97%
2011 8.24%
2012 8.58%
2013 9.62%
2014 9.9%
2015 8.49%
2016 6.7%
2017 6.57%
2018 6.8%
2019 6.13%
2020 6.63%
2021 5.97%
2022 6.89%
2023 6.62%
2024 (as of January) 7.85%

Bing Desktop Market Share in the US

Among desktop users, Bing currently holds a 17.21% market share in the US search engine market. In fact, Bing desktop market share in the US has risen from 11.38% in 2021.

Bing Desktop Market Share in the US

Here’s a table with Bing’s US search engine market share (desktop) since 2009:

Year Market share
2009 5.99%
2010 8.3%
2011 8.94%
2012 9.79%
2013 10.88%
2014 12.45%
2015 11.41%
2016 10.2%
2017 11.63%
2018 11.77%
2019 10.89%
2020 12.48%
2021 11.38%
2022 14.17%
2023 14.25%
2024 (as of January) 17.21%

Bing Console Market Share in the US

Among console users, Bing has a market share of 38.46% in the US. Bing accounted for close to half (49.23%) of US console searches in 2023, so the market share has declined slightly.

Bing Console Market Share in the US

Here’s a table showing Bing’s share of the US console search market since 2012:

Year Market share
2012 1.87%
2013 2.97%
2014 22.09%
2015 29.3%
2016 26.55%
2017 40.15%
2018 45.66%
2019 39.27%
2020 40.14%
2021 34.63%
2022 8.84%
2023 49.23%
2024 (as of January) 38.46%

Source: Statcounter

Bing Daily Active Users

According to Microsoft, Bing hit 100 million daily active users worldwide. To put it in a perspective, Google has over 1 billion daily active users.

Bing hit 100 million daily active users worldwide

Source: The Verge

Bing Revenue

According to eMarketer estimates, Bing registered $6.24 billion in net ad revenue in 2022.

Bing registered $6.24 billion in net ad revenue in 2022

In the 2023 fiscal year (ends on June 30), Microsoft reported $12.2 billion in search and news advertising. That’s an increase of 5.26% over the previous year (2022 fiscal year).

Search and news advertising revenue segment includes Bing, Microsoft News, Microsoft Edge, and third-party affiliates.

Here’s a table with Microsoft’s search and news advertising revenues (includes Bing) since 2020:

Fiscal year (ends on June 30) Search and news advertising revenue
2020 $8.52 billion
2021 $9.27 billion
2022 $11.59 billion
2023 $12.2 billion

Sources: eMarketer, Microsoft

In How Many Languages Is Bing Available?

Bing is available in 105 different languages as of February 2024.

Source: Bing

In How Many Countries Is Bing Available?

Bing is available in 234 countries as of February 2024.

Source: Bing

Bing Unique Visitors

Bing registered 574.1 million unique visitors worldwide across desktop & mobile in January 2024. A slight decline from 582.5 million unique visitors in December 2023.

Bing registered 574.1 million unique visitors worldwide in January 2024

Here’s a table showing the number of total monthly unique visitors to Bing since August 2023:

Date Bing unique visitors
August 2023 719.1 million
September 2023 728 million
October 2023 694.5 million
November 2023 653.2 million
December 2023 582.5 million
January 2024 574.1 million

Source: Semrush

Bing Visits

In January 2024, monthly visits to Bing reached 3.1 billion across desktop and mobile devices. That’s a decrease from 3.3 billion reported earlier in December 2023.

In January 2024, monthly visits to Bing reached 3.1 billion

Here’s a table showing the number of worldwide visits to Bing since August 2023:

Date Bing visits
August 2023 3.5 billion
September 2023 4 billion
October 2023 4.1 billion
November 2023 3.8 billion
December 2023 3.3 billion
January 2024 3.1 billion

Source: Semrush

The most popular search query on Bing in the US is “Facebook”.

3 out of the top 5 US Bing searches are related to Google products. As well as Google itself, Gmail and YouTube make the top 5 search terms.

Here are the 20 most popular Bing searches in the US:

  1. Facebook
  2. YouTube
  3. Google
  4. Gmail
  5. Bing homepage quiz
  6. Amazon
  7. Bing
  8. News for you
  9. Yahoo
  10. eBay
  11. Top stories
  12. Facebook log in
  13. Weekly quiz
  14. Yahoo mail
  15. Walmart
  16. US news
  17. Fox News
  18. Bing weekly quiz
  19. Google maps
  20. NFL

Source: Ahrefs

Bing AI Experiences

In February 2023, Microsoft introduced AI-powered features to Bing and Edge.

According to the company, Bing users had more than 1 billion chats and generated over 750 million images in the first 6 months since launch of AI experiences to Bing.

Source: Microsoft

US customer satisfaction with Bing

Bing has a customer satisfaction score of 75/100 among American internet users, according to the American Customer Satisfaction Index.

US customer satisfaction with Bing

Bing’s score on the index has increased slightly over the past year, from 70/100 in 2022.

Google currently has an index score of 80.

We’ve charted Bing’s US customer satisfaction score since 2010:

Year American Customer Satisfaction Index
2010 77
2011 82
2012 81
2013 76
2014 73
2015 72
2016 75
2017 73
2018 73
2019 72
2020 71
2021 71
2021 70
2021 75

Source: American Customer Satisfaction Index

Conclusion

That’s all for my list of Bing stats.

Microsoft is a public company. So a good chunk of the information in this guide was directly available.

That said, Bing is a tiny fraction of Microsoft’s overall business. And it can be hard to find data specifically relevant to Microsoft’s search engine. By compiling this collection of statistics in one place, I hopefully helped you get a more complete picture of Bing in 2024.