7 Best SEO Reporting Tools for Teams and Agencies (Tested for 2026)

Making the case for SEO buy-in and budget has only gotten more challenging as search behavior has changed.

Stakeholders want to see measurable revenue from your SEO work. And in 2026, they also want proof they’re showing up in AI search results.

The challenge is delivering that story professionally and at scale without adding more to your plate.

Below, I review the seven best SEO reporting tools that make that possible.

I tested each one myself and spoke with a few SEO experts to learn which reporting tools they prefer and why.

Some of these tools are full SEO platforms with built-in reporting; others are dedicated reporting layers.

I’ve included both so you can choose what fits your needs.

Top SEO Reporting Tools at a Glance

1. Semrush

Best for: SEO teams and agencies that want SEO, AI search, and competitive intelligence reporting in one platform

Price: Starts at $139.95/month and includes three Base reports; free plan and trial available; additional reports are pay as you go

Semrush lets you track SEO, AI search, and competitor performance for up to 40 sites (depending on your subscription).

Then, automatically push that data into polished reports for clients or stakeholder reviews, without exporting anything to a third-party platform.

What I Liked

My favorite thing about Semrush is the sheer amount (and depth) of data across tools.

For example:

• Backlink Analytics: Tracks over 43 trillion backlinks, so you’re working from a much larger index than many reporting tools offer
• Site Audit: Checks up to 1 million pages per month for over 140 on-page and technical SEO issues, including whether AI search bots can access key pages
• Position Tracking: Tracks daily rankings for up to 5,000 keywords across search engines and up to 200 prompts on ChatGPT and Google AI Mode.

But what makes Semrush especially valuable for SEO reporting in 2026 is the AI Visibility Toolkit.

It analyzes your AI visibility across platforms like ChatGPT, Perplexity, Gemini, and AI Mode.

This means your reports can go well beyond “you appear in LLMs.”

You’ll learn top-performing prompts, share of voice, and sentiment, along with platform-by-platform breakdowns.

For agency owners, having end-to-end SEO work inside a single platform is a real advantage.

Chris Shirlow, owner of local SEO agency FourHorse Digital, LLC, uses Semrush’s reports to stay a step ahead for every client:

Every Semrush dashboard can be exported as a PDF and emailed directly to stakeholders.

There’s even an AI summary feature that creates an automatic overview for clients.

For even more control, there’s My Reports, which lets you create, customize, and combine data for highly tailored reporting:

• Choose from 25 templates or build from scratch
• Add or remove metrics, visualizations, fonts, colors, and logos
• White-label the report so it’s free from all Semrush branding
• Connect over 20 integrations, including GA4, Google Ads, GSC, Meta, Microsoft Ads, HubSpot, and Klaviyo

Chris pulls data from multiple Semrush toolkits to give his clients a complete look at performance:

For larger organizations, Semrush offers a separate enterprise SEO product with custom pricing, which includes dedicated reporting tools and customizable dashboards.

There’s also an Enterprise AIO platform for monitoring AI visibility across brands and regions at scale.

What I Didn’t Like

Semrush’s traffic and engagement metrics are based on clickstream modeling and third-party data, rather than a site’s first-party analytics.

For precise figures on traffic, sessions, and conversions, you’ll need to rely on tools like Google Analytics or other first-party analytics platforms.

Full white-labeling also costs extra — you’ll pay an additional $20/month per report on top of your base subscription for this feature.

2. Data Studio (Formerly Looker Studio)

Best for: In-house SEOs who live in Google tools and want total control over how reports look

Pricing: Free; Pro plan costs $9 per user per project per month

Data Studio is Google’s free dashboard builder that lets you connect to over 1,380 data sources.

If most of your SEO data already lives in the Google ecosystem — GA4, Google Search Console, Google Ads, Sheets — it’s a strong option for reporting.

It connects directly to those sources, so you can pull the data into one dashboard and arrange it however you want.

What I Liked

Data Studio’s free pricing is the real draw.

Plus, connecting GSC and GA4 was fast.

I had both data sources authorized and feeding into a report in under two minutes.

Once you’ve connected your data sources, you can choose from Google’s template library or community templates to create a report.

I picked the GA4 template and instantly got a report with common metrics: top traffic sources, top pages, and more.

Every element on the template is editable.

Swap metrics, adjust date ranges, and apply filters to tailor the report to stakeholders’ priorities.

This can be overwhelming at first, especially if you’re not used to manually assigning dimensions and metrics.

But it’s also what makes Data Studio so powerful.

Martin McGarry, SEO consultant and founder of Search Assistance UK, shared one of the interactive dashboards he built with Data Studio:

It tracks five metrics: queries, impressions, clicks, average position, and CTR, each with a period-over-period change indicator.

Side-by-side tables let him drill into landing pages and queries, and trend charts show performance shifts over the past 28 days.

It’s a good example of the level of customization Data Studio makes possible — if you put in the time to build it.

What I Didn’t Like

Data Studio has only 21 direct connectors.

There are over 1,300 more, including Supermetrics, Meta Ads, and Shopify, but these are partner connectors that may require a separate paid subscription.

Building custom reports can also be time-consuming — especially if you’re not in the tool regularly.

The initial data connection is fast. But it took me nearly three hours to blend Search Console click data with GA4 engagement data.

So, if you’re in a rush and just need a report done, this isn’t the tool for that. But if you have the time and patience, you can end up with a genuinely impressive result like this:

3. DashThis

Best for: Beginners and solo SEOs who want to create fast, affordable SEO reports

Price: Starts at $54/month for three dashboards; full white-labeling starts at $164/month

DashThis is a reporting and visualization platform with over 30 marketing tool integrations, including Google Search Console, Google Analytics, Facebook Ads, YouTube, Semrush, and Ahrefs.

Every dashboard can pull from any combination of integrations, putting your SEO, paid, and social data in one report.

Dashboards update automatically, so the data is always current without any manual work.

What I Liked

I tested DashThis on a small affiliate site right after spending hours customizing a page in Data Studio.

What stood out immediately was how beginner-friendly it is by comparison.

I started with a blank dashboard to see how long it would take to build from scratch.

(It also has pre-made templates, including AI referral traffic and advertising campaign reports.)

Adding widgets was simple.

Choose from pre-built options for common KPIs, build custom widgets from scratch, or grab a widget bundle.

The widget bundle is my favorite because it drops a whole group of related KPIs into your dashboard at once.

There’s also an “Add Notes” feature that lets you write a note on any chart, which is helpful for adding client summaries and insights.

DashThis isn’t as customizable as other tools, but the speed from setup to a client-ready report is a big plus.

If you have stakeholders who don’t want a dense, data-heavy view, it’s a strong option.

Dana DiTomaso, founder of Analytics Playbook, recommends it for this reason:

What I Didn’t Like

I ran into a setup issue when I first connected to Google Search Console. DashThis showed the integration as connected, but the dashboard didn’t pull in any site data.

After some troubleshooting, it turned out to be a property-mismatch issue.

That surprised me because I connected GSC to the other SEO reporting tools on this list without running into this problem.

Another DashThis limitation is that you can’t create custom formulas, so if you need to combine metrics in more advanced ways, it can feel restrictive.

4. AgencyAnalytics

Best for: Agencies managing many clients across SEO, paid, social, and local

Pricing: Starts at $79/month for five clients; unlimited reports and dashboards

AgencyAnalytics is a reporting platform built for agencies.

It connects to 80+ tools, including GA4, GSC, Semrush, Birdeye, BrightLocal, Trustpilot, Yext, and Yelp, for in-depth, multi-platform reporting.

What I Liked

Adding metrics from different tools in AgencyAnalytics is easy once your data connectors are set up.

Choose from a blank canvas, pre-built template, or Smart Report that auto-populates a dashboard based on a few quick prompts.

I tried a Smart Report to see how fast it could get me to a finished dashboard.

The setup was minimal — just five steps.

The result was an attractive report pre-filled with data from my two connected sources: Google Analytics and Google Search Console.

Then, using AgencyAnalytics’ sample data, I tested pulling numbers from other integrations.

I chose Instagram and Call Tracking.

Each added a new page to the report with its own set of metrics.

Within that page, I could customize each widget: change the display, add filters, and adjust dimensions.

Another thing I liked about AgencyAnalytics is the Google Business Profile integration.

It lets you report on the business actions local clients care about, including the number of website clicks, requests for directions, and direct messages.

Connect up to 50 Google Business Profiles and view performance as either a combined total across all locations or a branch-by-branch breakdown.

What I Didn’t Like

AgencyAnalytics charges by client count, so the cost can rise quickly for agencies.

On the current pricing, the Agency Pro plan is $479/month for 15 clients.

If you need more than that, it’s $20/month for each additional client. So, 30 clients would cost you $779/month.

Another limitation is that AgencyAnalytics depends on third-party APIs.

If a source platform changes its API or has a connection issue, that can affect your report. So while the dashboards are automated, they’re only as reliable as the data sources feeding them.

5. Mangools

Best for: Solo SEOs and small teams who want affordable, lightweight SEO tools and reporting

Pricing: Starts at $61/month for one user; free trial available

Mangools has five core tools: keyword research, local SERP analysis, rank tracking, backlink analysis, and domain-level SEO metrics.

Track clients’ performance in the platform and share interactive reports with easy-to-understand overviews.

What I Liked

Mangools doesn’t have much of a learning curve, which means you can dive right into the data.

In KWFinder, you get up to 10,000 related keyword suggestions per search (depending on your plan).

The color-coded KD scores help you scan the list quickly for low-competition terms.

Its backlink analysis tool, LinkMiner, pulls from a database of over 9 trillion backlinks.

It also provides a Trust Flow score, which measures the credibility of any domain’s profile.

The AI Search Watcher tool lets you monitor brand visibility across LLMs like ChatGPT, Gemini, Claude, Grok, Llama, and Mistral AI.

It’s easy to create SEO reports for clients, too.

White-labeling, for example, took minutes.

I added Backlinko’s logo, set an accent color, and filled in the company name, website, and contact email.

There’s even an optional CNAME step to connect a custom domain so the report URL bears your brand name instead of Mangools’.

What I Didn’t Like

Mangools can be limiting for more advanced SEO work.

Its 2.5 billion-keyword database is smaller than those of heavier-duty SEO platforms (Semrush’s is 28.3 billion, for example) and it doesn’t have a dedicated site audit tool.

There’s also no project-level overview that ties all the performance data together for holistic insights.

6. Databox

Best for: In-house teams and agencies that need to show how SEO performance connects to revenue

Pricing: Starts at $99/month for agencies; branding and white-labeling at $199/month; free plan available

Databox is a business intelligence platform with SEO reporting capabilities.

It connects to 130+ integrations, including Google Search Console, Ahrefs, Semrush, HubSpot, Salesforce, and Google Ads.

With 300+ pre-built templates, reporting feels customized to every client, no matter their specifications.

What I Liked

With Databox, you get cross-channel insights without building a complex SEO reporting setup.

For instance, you can combine Google Analytics, WooCommerce, Semrush, and Pipedrive data into one dashboard.

This way, you see traffic, rankings, revenue, and pipeline side by side instead of manually connecting the story across separate tools.

The data refreshes in near real-time, too, so you’re always working from current metrics.

But what I especially liked was how intuitive it was to explore my data in the Databox dashboard.

The “drill-down” feature lets you click any metric for a deeper view of that data point.

For example, after connecting an affiliate site, I clicked on “Average Session Duration” and Databox opened a full trend chart with anomalies flagged.

It even included a plain-language performance summary explaining what changed and why.

Building the report was just as fast.

I picked the Google Analytics 4 template and had a ready-to-customize report in a few steps.

I could add or remove slides and swap in different metrics.

What I Didn’t Like

Databox is primarily a reporting layer, so you still need active subscriptions to your preferred SEO tools on top of it.

That makes sense if you want SEO, paid media, sales, and revenue in one view — but if SEO reporting is the main goal, a dedicated tool covers the same ground without the extra cost.

Pricing also climbs as your setup grows.

The Starter, Pro, and Growth plans for agencies cap at three data sources, and each additional source runs $3/month. That stacks up fast across multiple tools and clients.

7. SEO Gets

Best for: Agencies and in-house teams who want a cleaner, faster interface for Google Search Console and GA4

Pricing: $49/month for unlimited websites and users; free trial available

SEO Gets turns your Google Search Console and Google Analytics accounts into one master dashboard.

With the ability to add unlimited properties, you can review all your clients’ performance from one login.

What I Liked

What I like most about SEO Gets is that it uses GSC’s API to provide 50x more search data than GSC’s interface, which limits you to 1,000 queries.

This way, you get a more complete view of your SEO and content performance.

The site-level dashboard is particularly useful because it provides a quick overview of metrics like average position and CTR.

SEO Gets also has some cool features like a content heatmap and content cluster tracking.

It also speeds up analysis with quick views for growing and decaying pages, monthly trends, and cross-property performance.

That’s particularly helpful when you manage multiple brands or international sites.

Lauren Schwartz, digital strategy manager at Maid2Match, uses this feature to monitor topic cluster performance across two countries:

There’s also a useful People Also Ask preset filter that surfaces question-based queries your site already ranks for, along with the pages that rank for them.

The reporting is also more client-ready than Google Search Console’s interface.

Quickly turn search data into a professional report that busy, non-technical clients can understand.

Add annotations directly to charts to provide more context, such as “technical fixes implemented” when there’s a traffic dip, spike, or anomaly.

This makes performance easier for clients to understand and gives you a clearer way to show the impact of your SEO work.

What I Didn’t Like

SEO Gets doesn’t currently let you create PDF reports. (Though they say they’re considering adding this feature.)

So if a client needs a branded PDF deliverable or a board-ready slide deck, you’ll need to build that separately in another tool.

Plus, it’s primarily a GSC/GA4 reporting layer, so it doesn’t replace a full SEO stack.

You’ll still need other tools for keyword research, audits, and rank tracking.

The Best SEO Reporting Tool Fits Your Workflow

The best SEO reporting tool comes down to how you work — where your data lives, who’s reading the report, and how much you need to scale across sites or clients.

There’s no single right answer. So, I built a free tool to help you get there faster.

The SEO Reporting Tool Decision Quiz asks you nine questions about your audience, budget, and data sources.

Then, it gives you a personalized recommendation based on your answers.

Once you’ve chosen a tool, the next step is making sure you’re reporting on the AI SEO metrics that matter. Learn how in our guide to auditing your AI search presence.