The Top 90+ Affiliate Marketing Niches
Written by Backlinko Team
Affiliate marketing can be a very lucrative online business model.
But getting started in the wrong niche can sink your chances of earning income even before you begin.
In this post, we’re going to share with you the 15 most profitable affiliate marketing niches to take advantage of right now.
These niches are primed for affiliate success because of:
- Skyrocketing demand
- Untapped money-making potential
- High commissions and low competition
What does that mean?
They’re the best opportunities for you to get a slice of these million-dollar markets in 2024.
Health & Wellness
The health and wellness niche is absolutely booming. It seems like every other person you know has become a personal trainer, health coach, or nutrition expert – and there are plenty of affiliate programs within this niche that you can benefit from.
The fitness industry is worth an estimated $3.7 trillion per year. That’s A LOT of money.
The best part?
This niche isn’t going anywhere.
It’s what is considered an “evergreen” niche.
Below we’ll take a closer look at some sub-niches that fall within the health and wellness umbrella.
Fitness Plans
As we’ve mentioned, fitness is one of the most lucrative affiliate marketing niches, simply because it will almost always be in demand.
Online fitness programs offer massive passive income potential. And there’s no shortage of niches within the fitness plans niche either.
You can promote plans based on a certain sport, workout type, or end goal.
Some options include:
- Yoga plans
- HITT plans
- Strength training
- Distance running
Interested?
Here are some affiliate programs to consider:
Supplements & Vitamins
The supplement niche is another booming one, worth an estimated $120 billion per year. And, it is expected to double within the next 10 years.
One major benefit of this niche is that it allows for repeat customers. If someone is happy with the product, they’ll come back for more.
Affiliate programs within this niche can sell anything from fat burners to protein powders, specifically targeting those who want to live a healthier life.
Healthy Recipe Products
From healthy food delivery services to personalized meal plans and cookbooks, healthy recipe programs often attract loyal buyers.
You can promote products for a specific diet or target nutrition goals like building muscle or losing weight.
Weight Loss Programs
Weight loss programs can include any of the following offerings:
- Appetite suppressants
- Diets
- Fat or carb blockers
- Weight loss clinics
- Body analyzer tools for targeted weight loss
If these products and services appeal to your audience, you should check out some of these programs:
At-home Workout Equipment
One surprising impact of the COVID-19 pandemic was the sudden increase in at-home gym equipment sales. Many companies jumped on the bandwagon, offering everything from stationary bikes to ski simulators.
If you’re just starting your affiliate marketing business and your interest is in the health and wellness industry, then this is one VERY profitable niche to get involved with.
Fitness Coach Certification
There is a high demand for qualified personal trainers and coaches. But before someone signs up with a new coach, they want to make sure the person is legit. Enter: certifications.
There are plenty of websites that offer coaching certifications to aspiring fitness trainers. And you’ll be able to tap into this growing market through these affiliate programs.
Workout Gear
Workout gear is one of the best affiliate marketing niches within the health and wellness niche.
People are no longer wearing gym clothes just at the gym. You will find them lounging in workout gear at home, wandering through the grocery store isles, or popping out to brunch in tights and a hoodie.
You’ll have the most success in this niche when you sign up for programs that are either well-known and trusted brands, or those that focus on sustainability. There are some obvious programs from big brands like Adidas and Nike, but these tend to have a lot of marketers vying for conversions.
Here are some lesser-known, but trusted brands with lucrative affiliate programs.
Personal Finance
It might seem counter-intuitive that personal finance is a profitable affiliate marketing niche, but it really is.
It is also a highly competitive niche, so many beginner marketers tend to steer clear. But, there are plenty of marketers with a highly successful affiliate marketing business within this niche.
You might need some basic financial knowledge to get conversions, but you don’t have to be a financial advisor or accountant to make money.
All you have to do is find the best programs in this niche, direct your audience toward them, and let the banks, investment companies, or loan providers seal the deal for you.
Let’s narrow down this relatively broad niche and discuss programs that fall under the larger personal finance affiliate niche.
Banking & Credit Cards
There is an ongoing demand from people opening new bank accounts or applying for credit cards.
A lot of banks offer amazing commissions for any new signups.
You can focus on specific banking niches, like travel rewards, banking apps, student accounts or credit cards with very generous sign-up bonuses.
Investing & Trading
To break it down, the investing and trading niche is HUGE, and there are several products within this highly profitable niche that you can promote.
You may need some basic understanding of trades and stocks, as well as the investment potential of different assets, but there is a lot of potential profit to be made here if you know your stuff.
Insurance Products
This niche sees dependable demand as most people and businesses require some form of insurance at one point.
There are dozens of niches under the insurance umbrella, including:
- Auto
- Contents
- Health
- Life
- Home
- Travel
- Insurance bundles
Whether your audience is families, business owners, or entrepreneurs, there’s an affiliate program out there for you. The only downside to this quite profitable niche is that people tend to only buy insurance once, so you won’t see any return customers.
Here are some examples of insurance affiliate programs to get you started:
ID & Privacy Protection
This isn’t exactly finance-related, but identity theft is a growing concern as the world becomes more digital. Identity protection services help people safeguard their information and ensure financial security.
This niche allows you to promote a variety of services related to personal information protection, including:
- Password managers
- Identity monitoring
- Hard drive destruction services
- Assistance with restoring a compromised account
Here are some of the programs in this niche:
Loans & Funding Platforms
Loans and funding are ideal examples of just how profitable financial affiliate programs can be.
Loans are considered high-ticket items since there’s a lot of money changing hands.
And there are a lot of different loan types to consider:
- Personal
- Small business
- Franchise funding
- Student
- Home
- Auto
- Peer-to-peer
Let’s look at a couple of programs within this profitable niche:
Software
SaaS is one of the most profitable affiliate marketing niches out there at the moment.
But, before we get into that, what is SaaS?
SaaS stands for “software as a service”, and is a kind of business model where you pay a monthly subscription fee to use online software. For example, Semrush.
The SaaS industry is expected to be worth hundreds of billions in the next 5 years or so. And since it’s still a growing niche, now is the best time to tap into this niche.
Digital Marketing Tools
Digital marketing relies on digital marketing tools and other SaaS solutions to execute campaigns, track performance, automate emails, track analytics and perform other tasks.
Niches within the digital marketing realm include::
- SEO tools
- Email and content marketing
- Social media management
- Video marketing
- Market research services
As you can see, it is quite a broad niche, and there are plenty of affiliate programs within this niche that you could join:
Customer Relationship Management
Customer Relationship Management (CRM) platforms help to manage the full customer cycle for a company.
We think this is one of the best affiliate marketing niches because of the recurring commissions. As long as the customer remains subscribed, the affiliate marketer will continue to earn some extra pocket money.
Most CMR software helps manage customer data, supporting sales management and providing insights into sales.
HR & Payroll Software
Streamlining HR processes will almost always be a requirement. You can promote a variety of HR software systems, including:
- Time tracking tools
- Payroll software
- Employee management programs
- Applicant and recruitment tracking systems
- Onboarding apps
- Performance management dashboards
This kind of software can be marketed to both start-ups and large corporations, making it a great niche for a wide range of audiences.
Project Management Tools
If you have an affiliate marketing website, then you know how effective project management is. There’s a variety of online project management tools to promote, including tools focusing on:
- Task organization and tracking
- Resource allocation
- Organization of forms or documents
- Team communication
- Tracking timelines
Even entrepreneurs may need these services at some point, making this a very lucrative niche for the correct audience.
VPNs & Cybersecurity
Growing privacy and security concerns have driven the demand for cybersecurity platforms like VPNs, backup services, email encryption, and endpoint protection tools.
The online world can be scary, and the cost of cybercrime is expected to be around $10.5 trillion in 2025.
With millions of Americans having their data compromised each month, it should come as no surprise that cybersecurity comes in as one of the most lucrative affiliate niches under the software and SaaS umbrella.
Travel
There are a lot of people who want to travel the world. The global travel industry sees trillions of dollars exchange hands every year… and it’s on the increase.
Travel is broad, encapsulating a lot of sub-niches (which can be divided into even more sub-niches).
But, there are A LOT of affiliates vying for their slice of the pie in these niches. If you want a successful affiliate marketing business, you’re going to have to think a little bit outside of the box and consider other niches in the travel space.
Cruise Travel
The cruise travel niche is the ideal luxury escape for many people, with more than 30 million people hopping aboard a cruise ship in 2023. The industry is worth billions of dollars, with families, couples, and solo travellers spending thousands for a week-long cruise.
Cruise affiliate programs can include:
- Luxury cruises
- Themed cruises
- Cruise-only booking platforms
- Packages that include airfare
- Insurance
Here are some hand-picked programs to consider:
Adventure Travel
Adventure travelers are looking for once-in-a-lifetime adventures. They want to feel the thrill of adrenaline and create memories that are out of the ordinary.
Think African safaris, rainforest boat cruises, or hiking to the top of Kilimanjaro.
Affiliate programs for adventure travel can include gear, travel packages, or bookings for activities.
Solo Travel
As remote work becomes more common, so does the amount of people interested in solo travel. Within this niche, you can consider digital nomads, solo female travel, hostels, and tours catered specifically to individuals.
There aren’t a lot of affiliate programs targeting solo travelers, which can potentially make this a very easy niche to get involved with.
Family Travel
Families tend to be reliable repeat customers. There are plenty of affiliate programs that cater to families, as families who are traveling need to book flights, accommodation, car rental, get travelers insurance, and book excursions.
Some segments within this niche include:
- Educational travel
- Nostalgic vacations
- Milestone holidays (e.g. birthdays or graduations)
- All-inclusive resorts
- National parks
- Themed cruises
Popular affiliate programs include Expedia, Viator, or Booking.com. But the competition is high.
You’ll be competing with a multitude of other affiliate marketers who are also enrolled in these programs.
We recommend exploring other affiliate programs in the niche, such as:
Budget Travel
Budget-conscious travelers are always on the hunt for amazing deals.
From discount airlines to backpacker stays or campsites, they’re always looking to cut costs and have authentic experiences.
There are some big names within this niche, like HostelWorld. But if you want to offer your audience something unique, you should seek out some lesser-known, budget-friendly offerings instead.
Luggage
When you think of the travel niche, luggage is probably not the very first thing that comes to mind. Most travelers are looking for quality luggage, while some want cases they can easily spot on the conveyor belt.
Again, there are some big names within this niche – most people will quickly turn to Amazon to purchase a travel bag. But if you want to offer your audience quality products, you can look towards an affiliate program specifically targeting the travel community’s needs.
Travel Insurance
Traveling is expensive, which is why a lot of people look for insurance to cover themselves should anything happen before or during the trip.
Insurance can cover:
- Medical emergencies
- Delayed or canceled flights
- Lost luggage
- Theft
Affiliate marketers can promote a variety of insurance policies that will appeal to their target audience.
Car Rental
Travelers need vehicles to get to where they need to go. There are lots of leading car rental brands offering affiliate programs, and it is an in-demand market that you can tap into.
Think about it, solo travelers, families, couples, and groups would be interested in renting a car when exploring a new area.
Education
You’ve probably never even thought about making money in the education niche. But when you think about it, you’ll start to realize how many online educational resources there are.
People can get entire degrees online, or someone can join a short online course to learn about reading someone’s body language. Honestly, there are courses about EVERYTHING these days.
Oh, and did we mention it is THE MOST lucrative affiliate marketing niche? Yep, according to a study done by Authority Hacker, affiliates in the eLearning and education niche earned an average income of $15,551 per month.
But that also means it is highly competitive.
Test Prep & Admissions
Most students want to get top scores to be able to access competitive education programs. Whether they simply want to increase their scores or be prepared for college admission, there are plenty of test prep websites out there.
Whether your audience is high school students training for the SATs or just need some admission guidance, here are some affiliate programs to consider:
Language Learning
When you think of someone learning a new language, perhaps you immediately think of a traveler.
But many people also learn new languages to grow in their careers, prepare to move abroad, or simply as a hobby.
There are a lot of mobile apps that simplify language learning, or you can promote in-depth online courses and tutoring.
Private Tutoring
Most parents want their kids to do well in life. They’re willing to invest heavily in private tutoring if you can convince them of the benefits.
Whether a student is struggling to grasp a subject or looking to get ahead of their classmates, there are online private tutors ready to help.
Online Certification Courses
Professionals looking to enhance their resumes often turn to online certification courses.
There’s no shortage of these courses, making it a rather broad niche. Some popular courses include:
- Digital marketing
- Project management
- IT certifications
- Accounting
- Data science
- Healthcare
There are several platforms that offer more than one certification. These are often quite easy to promote to your audience.
College Planning
Navigating the world of college admissions can be really overwhelming. Prospective students (and their parents) often seek out the advice of consultants and admission prep services.
There’s also a need to identify scholarships and find ways to improve admission odds.
Luckily, there are plenty of platforms that offer these services, and crafty affiliate marketers can take a cut of their profits.
Home & Garden
The home and garden industry is worth billions of dollars. Yet, for some reason, not a lot of affiliate marketers think of how profitable this niche can be.
There are actually a couple of expert marketers who’ll tell you to steer clear of this niche altogether.
Although gardening tends to be seasonal – literally – this niche includes a lot more than just growing some plants.
The home and garden affiliate marketing niche covers DIY projects, interior design, sustainable living, and technology.
Furniture & Decor
Furnishing a home can be costly. Whether it’s a single room in your apartment or a family home, people will be spending thousands of dollars on furniture and decor.
And with a lot of big-ticket products available, there’s a high earning potential for affiliate marketers.
Here are some affiliate programs in this niche that’ll earn you a healthy profit:
DIY Tools & Home Improvement
The home improvement/power tools niche is another high-ticket affiliate marketing niche. Hobbyists, homeowners, and handymen are all in the market for DIY tools.
And most people want quality tools that will last.
Below are some general hardware affiliate programs to get you started:
Smart Home Devices
Smart home devices include tech that improves security and convenience at home.
There’s a growing interest in these kinds of devices, with wireless security cameras, video doorbells, voice assistants, and smart thermostats becoming more and more common in modern homes.
Organic Gardening Supplies
Passionate green thumbs take pride in their gardens. Many people get into gardening to be self-sufficient and grow their own produce.
It’s exactly these people who want to avoid GMOs and inorganic gardening supplies at all costs.
It’s quite a narrow niche, but if your audience is passionate about gardening and the environment, they’ll be excited to purchase non-GMO seeds and organic fertilizers, herbicides, and pesticides.
Eco Home Products
Sustainability-focused consumers want eco-friendly products in their homes. And it’s not just limited to cleaning supplies either. Environmentally friendly products can include:
- Renewable energy sources (like solar panels)
- Reusable containers
- Water conservation systems
- Recycling aids
- Air purifiers
By partnering with eco-friendly product suppliers and companies, you’re not just promoting a healthier environment – you’ll be able to earn a nice profit too.
Pet Care
People LOVE their pets.
And people are also willing to spend thousands of dollars to make sure their pets are happy, healthy, and spoiled.
Humans will always have pets, and those pets will always need supplies – making the pet care niche an evergreen affiliate marketing vertical.
The good news for you is that you’ll be able to rake in the commissions within this lucrative niche.
Plus, the niche is expanding beyond pet food and water bowls. Technology is getting involved, with GPS trackers and automatic feeders increasing in demand.
Pet Food & Treat Subscriptions
Pets need to eat.
And instead of a pet owner rushing out to the store each week to buy a new bag of food and some treats, many are opting to sign up for food and treat subscription services instead.
Although most of these services cater to dogs and cats, some niche programs also consider the more exotic animals, like birds and fish.
Some of these subscription services include toys and chews (in the case of dogs) too.
Pet Healthcare & Insurance
Throughout an animal’s life, its owner may incur substantial health-related expenses. Pet insurance providers exist to lessen the burden of these unexpected costs.
Within the niche, you can promote:
- Dental care
- Flea/Tick products
- Supplements
- Pet insurance
- Over-the-counter medications
There’s almost no limit to how much animal owners are willing to spend to keep their pets healthy. So why not market some healthcare-related or insurance products to your audience.
Pet Travel Products
Millennials really changed the culture of pet ownership. Not only are they the pet parents of the majority of all pets in the country (32% of all pets), but they also view their animals as an important part of the family.
Today you will see dogs on the back of motorbikes, cats being carried in backpacks, parrots enjoying a coffee at the cafe… If you’re lucky you might even share your isle in the plane with a Pomeranian.
And with all this traveling, there’s a huge demand for travel products.
Pet travel products can include:
- Carriers
- Feeding accessories while on the go
- Pet-friendly accommodation
- Waste clean-up products
- Travel restraint systems
Here are some pet travel product niches to consider:
Pet Tech: GPS Trackers, Feeders, etc.
Innovative pet technology is gaining traction as it simplifies pet care, especially for those with busy schedules. Although tech can’t replace a warm cuddle with your cat, modern innovations have helped pet owners feel comfortable when they’ve got to leave their pets home alone.
The most popular pet tech includes GPS collars and automatic feeders, however, pet enrichment and pet cameras have also become more commonplace.
Pet Fashion & Gear
A couple of years ago, we would’ve never guessed that dogs wearing jumpers would become a normal sighting in the city.
But, this industry is growing – fast!
In 2023, the global pet clothing market was valued at approximately $5.85 billion, and it is projected to reach an estimated value of $8.80 billion by 2032.
If ever there was a lucrative affiliate marketing niche to get into in the nick of time, this is it.
Puppy Products
Puppies are basically an entirely separate niche because of their unique needs. Each first-time puppy owner will be able to tell you the long list of supplies required to puppy-proof a home and ensure the pup has the best start in life.
From potty training pads to dog training courses, puppy owners need a lot of help (and products!).
Within this niche, you can promote:
- Puppy formula
- Stain and odor removers
- House training supplies
Below are some of the best puppy-specific affiliate programs we found within this niche.
Beauty & Fashion
Beauty and fashion – the perfect evergreen affiliate marketing niche.
People love to look their best. Whether it is skincare, makeup, or clothing, there will always be a demand for these products.
Let’s look at some facts:
- The global cosmetics industry is estimated to be worth almost $760 billion by 2025.
- Skincare is a profitable niche, estimated to increase to $273 billion by 2031.
- Online fashion sales totaled just less than $900 billion in 2023. That’s not even taking brick-and-mortar stores into account.
So, we think it’s safe to say, this niche has HUGE affiliate marketing potential.
What we think really makes this niche stand out is how inclusive it is. People of all ages, races, and genders can benefit from purchasing personal care products to help them feel amazing.
But with so many brands, online stores, and products available within this niche, consumers need help with what to buy. That creates the perfect opportunity for affiliate marketers to monetize their content by promoting their favorite brands.
Makeup & Cosmetics
Makeup addicts are always hunting for the next best foundation, mascara, or eyeliner.
Thanks to TikTok, smaller beauty brands are getting their chance in the spotlight, focusing on ethical and small-batch products.
Yes, many of the big brands have affiliate programs. Sephora, MAC, Fenty… they’ve all entered the affiliate game. But, these markets are absolutely saturated with affiliate marketers vying for a handful of customers.
You can cater to the needs of the masses by focusing on indie, green, and sustainable makeup must-haves.
Hair Care Products
People invest some serious time, effort, and money into getting luscious locks.
And it’s not just about shampoos and conditioners either. Hair care products can include:
- Heat styling tools
- Hair growth supplements
- Styling products (like hairspray)
- Volumizers
By promoting some of your favorite products and tools, you can earn some decent income on the side.
Fashion & Accessories
Most fashion-conscious consumers are moving away from fast fashion towards sustainable, ethically sourced brands.
Fashion affiliate programs are an entirely separate article, because of the sheer number of programs within this niche.
It includes:
- Clothing
- Swimwear
- Handbags
- Jewelry
- Shoes
The list goes on and on…
If your audience never wants to go out of style, then you can promote some of your favorite fashion brands and items for some tidy profits.
Luxury Goods
Luxury goods come with luxury price tags. These are for the high-rollers – those with disposable income, looking for the best brand names.
Think couture fashion garments, premium watches, leather goods from faraway lands, and high-end fragrances.
Anything with a price that only the rich, famous, or generational wealth inheriters can afford.
Luxury never goes out of style!
Skincare Treatments & Kits
Having great skin is basically equal to eternal youth. Or that’s what all these skincare brands want us to think.
But as more people are striving for younger-looking skin, the industry is booming, making it one of the most lucrative affiliate marketing niches within the beauty industry.
Below are some profitable affiliate programs within this niche:
Self-Improvement
We always strive to be the best version of ourselves.
Who doesn’t want to be smarter, savvier, richer, more focused, and have more free time to relax?
Sounds impossible, right?
Well, with some self-improvement and personal development, it can be done!
The personal development niche is growing. As younger generations climb the career ladder, they’re starting to realize how important it is to take care of themselves.
Most people will be happy to spend money on a self-improvement program… if it works.
If your website or content is focused on improving the lives of people, then this is a great niche to get involved with.
Just be wary, many self-improvement gurus make lofty claims, only to be scam artists in the end.
Only get involved with brands and programs you really trust and have tried yourself. You don’t want to end up scamming – and losing – your audience.
Career Advancement Courses
Most motivated people want a promotion with an attractive job title and salary to match.
You can tap into the drive of those career go-getters by marketing online courses that teach hard and soft skills across a variety of industries.
Many online course providers offer multiple courses, while others focus on just one industry.
Mindfulness & Meditation Tools
Inner peace has become a valuable commodity. Times are chaotic, and being able to find a second to check in with yourself, focus on your breathing, and appreciate the present moment is rare.
If your audience is always on the go, then they’ll benefit from products like meditation app subscriptions, journals, singing bowls, and even retreats. Books, candles, essential oils, and counseling, all fall within this fascinating niche.
Life & Business Coaching
Success leaves clues.
That means, by studying successful people, you can get some hints at how to become successful yourself.
There’s logic behind this.
Successful people tend to have positive habits, mindsets, and strategies that contribute to their achievements.
You can promote coaching services, books, or motivational speakers that share their experiences. This allows others to model their lives based on proven success stories.
Self-help Books & Audiobooks
Self-help literature promises to transform your life. Stories of inspiring personal growth can be just what your audience needs to bring about changes in their own lives or find their life’s purpose.
There are some noteworthy authors and speakers whose works you can promote, from changing habits to leveling up social skills.
Confidence-building Programs
Confidence is power. And confidence can come from being in a stable relationship, being successful at work, or being sure of who you are.
There is an overlap between this niche and the niches above, however, you can target products and services that aim to specifically make users feel unstoppable.
This can include:
- Intentional dating
- Pursuing dreams
- Speaking with impact
- Shedding what no longer serves one
- Building effective habits
By promoting such products, you can make a real difference in someone’s life while making some money too.
Food & Cooking
Food bloggers, wannabe chefs, and kitchen connoisseurs – it is time to cash in on your cooking escapades through affiliate marketing.
You can make some real dough in this affiliate marketing niche.
Cooking and baking is a multi-billion dollar industry, spanning a wide range of niches.
It covers cooking classes, cookware, meal kits, and ingredients.
So whether you’re the next Gordon Ramsay or just learning how to fry an egg, we can show you how to pocket affiliate commissions simply by sharing your love of all things food.
Specialty Ingredients
Any chef worth their salt uses unique ingredients. This includes organic pantry staples, foreign spices, and intricate oils.
You can provide home chefs with a global pantry through a wide variety of affiliates, of which we will mention just a handful below to inspire you.
Recipe Box Subscriptions
Hungry home cooks who love making a meal without all the effort of actually coming up with a recipe have spoken: recipe box subscriptions are where it’s at.
These services deliver fresh, portion-perfect ingredients straight to your door, accompanied by an easy-to-follow recipe.
Kitchenware & Appliances
Quality kitchenware separates average home cooks from a real savvy chef. This is a massive niche, mainly because of the variety of appliances and equipment available to be promoted:
- Knives
- Storage containers
- Grills
- Pots and pans
- Baking equipment
- & more
You can choose to promote high-ticket items, like Le Creuset or Nutribullet, or smaller, local companies that deliver quality products.
Meal Delivery Services
Pre-made meal delivery services will appeal to almost everyone. Mothers with no time to juggle child care, work, and chores. Business people with no time to cook after work. Health-conscious people struggling to stick to a healthy diet.
These meal delivery services often cater to specific dietary needs, or they’re customizable to fit around the customer’s schedule.
Here are some examples of pre-cooked meal plans you can promote:
Wine, Beers and Liquor
For the over-21 crowd, there’s a lot of profit to be made in the alcohol niche! Specialty wines and craft beers attract passionate audiences on a global scale.
This niche doesn’t just cover the liquor itself, but also:
- Glassware
- Gifting crates
- Preservation tools
- Pairing classes
You can focus on one merchant or promote online stores that stock a range of vintage liquors.
Photography
Even if you’re not the next Paul Nicklen (a world-famous wildlife photographer, in case you didn’t know), don’t hesitate to enter the photography affiliate marketing niche.
When you think about it, most people interested in photography are just doing it as a hobby. You don’t need to be a professional yourself to present photography products to your audiences.
A lot of content creators have built entire businesses around running a photography blog without any professional experience themselves.
All you need are the right services and products to market, which we will discuss in detail below.
Camera Gear
Amateurs, hobbyists, and professionals will all agree on one thing: your gear matters.
And there’s no limit on camera gear that you can promote.
From different leading camera brands to tripods, filters, carrier bags, drones and lenses – you are sure to get some conversions if your audience is slightly interested in photography.
Below we have researched some lesser-known, more niche programs catering to a specific group of people.
Photo Editing Tools
Post-production editing is basically as important as capturing the image itself.
There are a lot of photo editing tools and software available, and only you will know what will resonate with your audience.
Stock Photos & Video
Sometimes you just quickly need an image, without grabbing your camera and finding your subject matter. In those cases, stock libraries are a blessing. They provide those in need with millions of royalty-free photos, videos, and illustrations to be used in projects.
There are massive stock marketplaces, like Shutterstock or Getty, or you can promote niche collections that cater to your audience’s interests.
Lighting & Accessories
This is one of those narrow affiliate marketing niches that caters only to the more serious photographers or influencers.
To get quality photos, you need proper lighting and accessories.
Lighting products to potentially promote include:
- Strobes
- LED panels
- Reflectors
- Umbrellas
- Softboxes
Because this is such a narrow niche, you should consider promoting online stores or brands that stock a variety of photography gear.
Photography Courses
Even the most world-renowned photographers had to learn the craft first.
Budding photographers can skip the trial-and-error step and learn from some of the best instructors in the world through online photography courses.
Sports & Outdoors
Sports enthusiasts – they’re this unique group of people, absolutely obsessed with their sport of choice.
And they’re willing to spend lots of money on gear.
Not that there’s anything wrong with that. Especially if you happen to have an affiliate business within this niche.
But we all know it will be tough to make some decent money from selling tennis balls or running socks.
This is why we dove head-first into some profitable evergreen niches related to sports, the outdoors, and anything that makes you sweat.
Golf Gear & Accessories
There’s no point in practicing at the driving range all day and paying the club fees if you don’t have the right gear.
You can earn healthy commissions by writing about your favorite golf obsessions, from the latest driver to a towel you can’t live without.
The golf equipment market is estimated to be worth around $9 billion come 2026, so now’s a good time to get involved.
Major golf retailers offer lucrative affiliate programs, or you can double down within this niche and support specific training tech or putting tools.
Hiking & Camping Gear
If you’ve ever been on a multi-day hiking trip, you know how crucial the right gear is.
You can help adventure seekers and outdoor enthusiasts explore the wilds by recommending some of your favorite products such as:
- Tents
- Portable stoves
- Sleeping bags
- Walkie talkies
- Hammocks
- Outdoor clothes
- GPS devices
- Freeze-dried food
Below are some of the programs to get you started:
Fitness Trackers & Smartwatches
Because of the rise of Strava, everyone wanted to start tracking their activities.
Suddenly almost everyone is obsessed with tracking their fitness (including us) through smart watches, pedometers, and wearable heart monitors.
People love seeing their own data, and you love earning an income off of their obsessions.
Hunting & Fishing Equipment
When you read the word “hunter”, you probably imagine a scruffy man in plaid, skulking in the forest with an oversized rifle.
What if we told you, you’re wrong?
Millions of Americans go hunting each year, from a corporate CEO to his 15-year-old daughter.
The same goes for fishing – some do it for subsistence, while others do it recreationally.
No matter the reason, avid outdoorsmen, and women, are willing to spend thousands on the right gear so they can catch the river monster or bring home the trophy elk.
This niche is about more than just guns and bows. It also covers:
- Camouflage gear
- Ammo
- Tree stands
- Emergency supplies
- Shelter
You can promote a variety of outdoor gear stores, including:
Bikes & Cycling Accessories
Are you feeling like suddenly there are a lot more cyclists around your city? You’re not imagining it. Between 2019 and 2022, there was a 37% global increase in bike commuters.
What makes this one of the best affiliate marketing niches in the sports niche is the potential for repeat customers.
They might not buy more than one bike a year, but snacks, water bottles, socks… these are all products that need replacing.
You can start an affiliate business marketing to professional cyclists (although you’ll have to know your stuff), weekly commuters, or people who hit the trails on weekends.
Sports Memorabilia
Diehard sports fans are obsessed with their favorite teams and players.
You can promote:
- Online auction houses
- Specialty retailers selling prized memorabilia
We know, this is a narrow niche, but there are some big-ticket products to promote.
Baby & Parenting
Consider this: There are 10,000 babies born in America each day. That’s 7 a minute.
The global numbers? 385,000 babies are born every single day. While you were reading this, almost 300 little lives entered the world.
And, these babies need food, clothes, toys, and bedrooms.
The parents also need guidance once the baby comes home.
An average middle-income family will spend around $14,000 on one baby in the first year of its life.
With that being said, there’s some serious cash to be made in this niche.
Strollers & Car Seats
New parents quickly learn how useful a stroller and car seat are if they have to take their baby just about anywhere. The right stroller can return some sanity to a frazzled parent.
You can guide moms and dads to favored brands to help them safely take their newborns with them, whether they are going to the park or the airport.
Organic Baby Products
Adoring parents won’t spare any expense to ensure their baby gets only the best products. This includes high-quality and nourishing foods, as well as chemical-free care products.
There’s a general obsession with all things organic, but nowhere is it as prominent as new moms and dads.
You can promote a variety of organic, natural brands to the doting parents in your audience.
Toys & Educational Products
If you’ve ever spent any time around a baby or toddler, you’ve possibly come to the realization that they’re pretty content playing with a shoelace or a bit of crumbled paper.
Yet parents spend hundreds of dollars on toys that help speed up development. From colorful toys for eye development to toys that help with motor skills, there’s a big market here.
Kids Bedroom Decor & Furniture
Even minimalist parents need decor and furniture for the nursery or kids’ bedrooms.
Some merchants cater specifically to babies and toddlers, while others stock a wide range of furniture, which includes options for the little ones.
It’s quite a broad niche, so here are some potential programs to get you started:
Automotive
If you’re not big on cars, then this affiliate marketing niche probably doesn’t excite you too much.
It’s not exactly a unique or narrow niche.
In fact, it’s quite broad and VERY popular among marketers.
But that’s for a reason.
The automotive accessories market was estimated at just under $500 billion in 2022 and is projected to keep growing to about $822 billion in the next 7 years.
If you’re able to promote the correct programs and products, there’s quite a lot of money to be made here.
Competition for customers is fierce within this niche, so we’ve put together a guide to some of the best sub-niches and automotive programs you can get involved with.
Parts & Accessories
Car fanatics are always fine-tuning their rides or installing upgrades. But even average car owners are sometimes in need of parts.
There are quite a lot of car parts and accessories you can promote:
- Wheels and tires
- Speakers
- Touchscreen audio systems
- Remote starts
You can promote pretty much anything that will enhance performance or comfort, whether the car is used for commuting or off-roading.
Cleaning Kits
One of our pet peeves is a dirty car.
Luckily, a lot of other people share our woes.
You can target cleaning products at off-roaders or people who like to have the cleanest car in the company parking lot.
You can focus on well-known brands, or narrow it down to eco-friendly cleaning products.
Travel & Camping Products
Ordinary vehicles can easily be transformed into temporary bedrooms for a single night… or a bit longer.
Once the camping and overlanding bug bites, people are eager to upgrade their cars:
- Roofracks
- Rooftop tents
- Trailer hitches
- Camping essentials
- RV accessories
Someone might have a truck that they want to transform, or a simple SUV needing a rooftop tent. When you promote the right products to the right people, you’re sure to get conversions in this niche.
Car Electronics & Technology
You can play your part in informing car owners about the latest onboard gadgets that can be integrated into their dashboards.
A lot of the products within this niche will resonate with car DIY enthusiasts who enjoy tinkering with the cabling.
We can see the appeal, even if we don’t understand the products.
Entertainment screens, dash cams, radars, charging mounts – these are all expensive items that you can promote for some profits.
Electronics & Tech
Let’s get right to the details you want: The consumer electronics market is valued at over $1 billion in 2023, globally. And it’s expected to enjoy an annual growth of 2.27%.
And a lot of these sales happen online.
From small mobile phones to large kitchen appliances, people no longer want to walk through massive furniture and electronic warehouses to find what they need. They want to read reviews and recommendations and purchase electronics with just a few clicks.
This has created a huge market for affiliates.
Plus, products within the electronics and technology niche are typically expensive, meaning you can earn decent commissions.
Let’s look at some narrower niches that affiliate marketers could consider within the electronics and tech industry.
Audiovisual Equipment
The audiovisual world is all about experience. Whether it’s a new 4K Ultra HD TV, a surround sound system for the home, or noise-canceling Bluetooth headsets – the demand for these products (and experiences) is high.
People with disposable income are constantly seeking to upgrade their systems to get better picture and sound quality.
Affiliates can tap into this market by guiding their audience to the best AV equipment on the market.
You can promote anything from HD projectors to speakers or screens.
VR & Gaming
Virtual reality and gaming have exploded onto the scene. No longer are VR headsets and multi-screen gaming setups for the die-hard Dota players. VR and immersive platforms have become more affordable, making these devices available for all players, from professional Twitch streamers to after-work casual players.
For affiliates, this is gold.
Gamers are passionate about their hobby (or should we call it a craft?). And you can give them the experience they’re looking for.
The VR and gaming industry makes for a lucrative niche with a dedicated, evergreen audience.
Computer Peripherals
Computer peripherals are most likely something you almost never think about. But ergonomic keyboards, HD monitors, and responsive mice can really transform your experience on the computer.
Whether for work or casual use, consumers often want the best peripherals for their setup.
By promoting trusted, quality products, you’re sure to convert an audience looking to upgrade their workstation.
Data Storage & Security
Data has become king in the digital age. And people want to keep their personal data safe at all costs.
This is quite a broad niche, covering:
- External hard drives
- Security software
- Cloud storage
Individuals and businesses are generating data every single day, and there are always concerns about data breaches.
As an affiliate, you can provide guidance to help your audience navigate the tricky world of data security and storage, recommending products to keep their online lives secure.
How to Choose a Niche
That was A LOT to take in.
With more than 90 niches to consider, how do you even choose which one is right for you and your audience? And how do you know which niches to stay away from?
Here are some of our tips for researching, and selecting the best affiliate marketing niche.
Know Which Niches to Avoid
This mostly applies to complete novice affiliate marketers.
We interviewed Jacky Chou from Indexy. When asked about niches to avoid for beginners, he gave the following advice:
“Definitely the high competition ones, like health and supplements; high-risk industries like adult, cannabis, casino… even pets can get pretty competitive for complete beginners.”
By researching how many other affiliates are punting the same products, you’ll know which ones are not worth your time.
Look for Growing Industries
You don’t want to jump into a niche that’s being marketed by every second affiliate. There will be too many affiliate links and not enough customers.
Instead, you want to look at industries that are still growing towards their peak.
Use tools like Google Trends or other industry reports to find growing sectors, and consider the future potential of the niche. Just because it is increasing in popularity this week, doesn’t mean it will be profitable in a year.
Research the Competition
Competitor analysis is key to finding the right niche.
As we mentioned above, you don’t want to get involved with a competitive niche where there are hundreds of affiliates marketing to a dozen customers. Okay, it won’t be that bad, but you get the point.
You need to consider how saturated the market is and find a unique angle for your own promotions.
You can also check out what your most successful competitors are doing and learn from their strategies.
Check for Available Affiliate Programs
Once you’ve narrowed down your niche choices, you’re going to want to start researching the programs available within each niche.
It is best if there’s a variety of programs in your chosen niche – to improve your earnings potential. That way, you can also do a deep dive into each program, finding one that will deliver the highest profits.
Once you’ve found a couple of affiliate programs, compare their commission structures and cookie durations.
If the niche has a lack of lucrative programs, you should consider a different niche.
Diversifying Your Content
Most of the older generations turn to Google to find their recommendations. But, according to Jacky Chou, studies are coming out that Gen Z is using other platforms, like TikTok, to find recommendations.
Rather than just incorporating affiliate links in a blog post, explore the option of creating content on platforms like YouTube and TikTok.
For example, if you’re in the travel niche – a highly competitive niche – you can create a video reviewing a hotel, and add your link in the description.
Choose a Niche You’re Passionate About
Yes, there are a lot of very lucrative niches available. But if you’re not really passionate, or just a little bit interested, in the niche you choose, you’re going to lose your motivation.
It will be a benefit to yourself and your audience if you can leverage personal knowledge about the topic when promoting products. The point of affiliate marketing is not to scam your audience, but instead to promote quality, useful products and services.
Your audience is more likely to resonate with your content (and with you) if your offers come from a genuine place of interest and passion.
Know How to Track Trends
Ever heard popular podcasts or YouTube channels mention a product?
We’ve heard the Huberman Lab mention a product, and the next day the sales of this product have spiked immensely.
Knowing where to place your affiliate marketing efforts is all about following trends and getting in just in time.
According to Jacky Chou:
“You have to follow smaller YouTubers and read research papers – for example, if you come across a research paper saying ashwagandha increases testosterone, you can start promoting ashwagandha because the bigger YouTubers will soon make videos about it.”
Tracking trends is not just about finding what is already out there but doing your research to find the next best thing.
Think About the Longevity of a Niche
Just because a niche is booming doesn’t mean it’s going to stick around for longer than a month. You have to also think about how long a product or service is going to be profitable to you.
Jacky Chou mentions that it is tough to determine the longevity of a topic or niche, as it varies by product, and it’s up to you to do your own research. However, he went on to suggest avoiding products that just launched, and rather sticking to tried and tested products.
Final Thoughts
Delving into the world of affiliate marketing offers tremendous potential for generating substantial income. The diverse range of lucrative niches, from health and wellness to technology and travel, presents ample opportunities for affiliate marketers to carve their path to success.
However, it’s important to recognize the challenges that naturally come with this dynamic field. Adaptability, perseverance, and staying informed about industry trends are key to overcoming these hurdles and thriving as an affiliate marketer.
While the journey may be challenging, the rewards for those who navigate the landscape strategically and persistently can be truly rewarding.