Original Research & Studies

We analyzed 3.6 billion articles to better understand evergreen content. Specifically, we looked at a number of different factors (including content formats and promotional channels) that may lead to a higher chance of publishing evergreen content. With the help of our data partner BuzzSumo, we learned a lot about why certain content continues to get shares and links over time. Let’s get right into the data.

We analyzed 208,085 webpages to learn more about Core Web Vitals. First, we established benchmarks for Cumulative Layout Shift, First Input Delay, and Largest Contentful Paint. Then, we looked into the correlation between Core Web Vitals and user experience metrics (like bounce rate). Thanks to data provided by WebCEO, we were able to uncover some interesting findings. Let’s dive right into the data.

We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches work best in the B2B space. Specifically, we looked at: How many B2B companies have a blog The types of content are they publishing How much organic traffic B2B blogs receive each month The characteristics of top performing B2B content And more Now it’s time to share what we discovered.

We analyzed 306M keywords to understand the types of queries that people use in Google search. Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and more. Using data from DataForSEO and Ahrefs, we uncovered some very interesting findings. Now it’s time to share what we found.

We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs. Specifically, we investigated: How many people click on ads vs organic results Percentage of clicks go to local, video and Google Shopping Average search session length Number of users that make it to the bottom of the first page Lots more And now it’s time to share what we discovered.

We analyzed 7,051 job postings on Glassdoor and LinkedIn to better understand the current SEO job market. In this new report you’ll learn: Average SEO position salary Skills that employers look for How COVID-19 impacted SEO job demand Industries that hire the most SEOs Lots more Let’s dive right into our findings.

We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including: Alt text Domain Authority URLs Title tags Responsive design And in this post I’m going to share what we discovered.

We analyzed 5 million desktop and mobile pages to learn which factors impact page speed. First, we established worldwide benchmarks for TTFB, Visual Complete and Fully Loaded load time metrics. Then, we looked at how image compression, CDNs and hosting impact site loading speed. Our data revealed some very interesting (and surprising) insights.

We analyzed 4 million Google search results to better understand the organic click-through rate. First, we analyzed CTR data across 1,312,881 pages and 12,166,560 search queries. Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR. Thanks to data provided from Semrush, we were able to get CTR data from several different Google Search Console accounts. So without further ado, let’s see the results.

We surveyed 1,200 business owners to better understand the current state of the SEO services industry. In this new report you’ll learn: How much people spend on SEO. Where people find SEO services. Why people choose one agency over another. Why people decide to leave their current SEO provider. Lots more.

We analyzed 12 million outreach emails to answer the question: What’s working in the world of email outreach right now? We looked at subject lines. We looked at personalization. We even looked at follow-up sequences. Along with our data partner for this study, Pitchbox, we uncovered a number of interesting findings.