How to Develop Your Brand’s Tone of Voice (Examples + Template)
Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand.
You use tone of voice in marketing to express your brand’s personality through text. It’s the cadence, nuance, and connotation that goes along with each sentence.
Even if the final product becomes an audio ad or video tutorial, text is the foundation of all content marketing formats.