49 AWESOME Video Marketing Statistics
Written by Brian Dean
Video marketing is EXPLODING right now. And if you’re looking for data that shows just how big video is — and how fast it’s growing — this list of video marketing statistics has you covered.
On this page you’ll find a hand-curated list of stats related to:
- Video consumption
- Social video
- Video marketing trends
With that out of the way, it’s time for the stats!
01. Video Consumption
There’s no doubt about it: more people are spending more time watching videos online. This selection of video consumption stats will show you just how big video is right now… and its potential to grow even bigger in the years to come.
- On average, American adults spend 3 hours and 50 minutes per day with digital video. That’s 55 minutes more than the average daily time spent with TV in the US. (eMarketer)
- US users spend an average of 1 hour and 2 minutes watching Netflix (eMarketer)
- In 2024, the average daily time spent with TikTok reached 58.4 minutes among US adult users (eMarketer)
- The average time spent watching content on YouTube reached 48.7 minutes among US adult users in 2024 (eMarketer)
- Around 241.8 million people watch YouTube in the US (eMarketer)
- YouTube’s Android app users worldwide spend over 10 trillion minutes per month watching content (DataReportal)
- Mobile devices account for 47.9% of the average time spent per day with YouTube, followed by other connected devices, including smart TVs (39.2%) and desktops/laptops (12.9%) (eMarketer)
02. Video SEO
Creating a great video is a must. But to get eyeballs on that video, you need to optimize it the right way. That’s why I put together this collection of results from YouTube SEO-focused industry studies.
- After analyzing 1.3 million YouTube Videos, Brian Dean found that comment count, number of views, number of shares, and number of likes are all strongly correlated with higher YouTube rankings (Backlinko)
- Videos that rank on the first page of YouTube have an average length of 14 minutes and 50 seconds (Backlinko)
- On average, videos that generate new subscribers rank higher than those that don’t result in new channel subscribers (Backlinko)
- Watching videos accounts for over 60% of the time spent on Facebook and Instagram (Meta)
- On Facebook and Instagram, there are tens of billions videos (Meta)
- Users reshare Reels a staggering 3.5 billion times every day (Meta)
- Reels account for 50% of the time spent on Instagram app (Meta)
- Over 2 billion people watch videos on Facebook each month (Meta)
- Facebook and Instagram account for 40.8% of total time spent with social video by adults in the US (eMarketer)
- In 2024, watching videos accounts for 58.8% of average daily social media time in the US, up from 33.0% in 2019 (eMarketer)
- 8 in 10 unique sessions on X/Twitter include video (X/Twitter)
- More than 100 million X/Twitter users watch vertical videos daily (X/Twitter)
- Vertical videos on X/Twitter make up 20% of all time spent on the platform (X/Twitter)
- On average, live videos on Facebook generate more than 3x median post interactions compared to other formats such as image or link posts (Emplifi)
- Instagram Reels with a duration of over 26 seconds tend to have a higher number of median interactions compared to short-to-medium videos (1-25.9 seconds) on the platform (Emplifi)
- One analysis found that the best time to post Instagram Reels is on Fridays at 5 pm and TikTok videos at 4 pm on Fridays (Emplifi)
04. Video Marketing Conversion & ROI
Video is a powerful, emotional medium. But how does the ROI that you get from video marketing compare to text or audio? These video marketing stats focused on ROI and conversion rates have the answer.
- 9 in 10 marketers claim video marketing has given them a good ROI (Wyzowl)
- 82% of consumers have cited video as the convincing factor in a purchase they have made (Wyzowl)
- Videos with a duration of 30-60 seconds are considered the most effective according to 39% of marketers (39%), followed by 1-2 minutes (28%) and 30 seconds or less (18%) (Wyzowl)
- YouTube (78%) and Facebook (71%) rank as the most effective video marketing channels according to marketers (Statista)
- In the short-term, brands that leverage the use of sponsored videos on Amazon for the first time had a 21% sales growth in the next month, compared to those who didn’t (Amazon)
- The vast majority (90%) of marketers say video increased brand awareness (Wyzowl)
05. Forecasts & Predictions
These stats show that, even though online video is already massive, it’s still growing at a record pace.
- Video’s share of average daily social media time will hit 60.1% by 2025 (eMarketer)
- Video ad spending worldwide is forecasted to reach $241.9 billion by 2028 (Statista)
- By 2025, American adults are forecasted to spend a total of 5.19 billion minutes per day on TikTok content, more than Facebook (5.02 billion minutes) or Instagram (4.33 billion minutes) (eMarketer)
- By 2025, Meta, YouTube and TikTok combined will account for 46.2% of US video ad spending (eMarketer)
06. Consumer Preferences & Trends
Now it’s time to cover a selection of video marketing statistics focused on how people consume video content online, including stats on retention rate, branding and more.
- More than half (55%) of consumers mostly watch videos a few minutes long on social media. Only 16% of users typically watch videos with a duration of 30 minutes or more (Magnite)
- On average, video CTAs achieve a click-through rate of 3.21% (Vidyard)
- Videos between 1 and 2 minutes long have an average retention rate of 56% (Vidyard)
- Click rates are up to 65% higher on emails that include links to videos (Campaign Monitor)
- Nearly half (44%) of consumers cited short videos as their preferred method of learning about a new product or service (Wyzowl)
- Nearly 9 in 10 (89%) consumers would like to see more videos from brands in 2024 (Wyzowl)
- The most popular types of videos that businesses are investing in include product demos (47%), explainers (35%), and recorded webinars (33%) (Vidyard)
07. Business Trends with Video Marketing
Now it’s time to see how businesses are using video… and what’s working best for them.
- 67% of B2C content marketers used YouTube in the past 12 months, up from 55% a year before (Content Marketing Institute)
- On average, brands have between 103 and 934 videos in their library, depending on the industry (Vidyard)
- 86% of marketers report that using video has helped increase website traffic (Wyzowl)
- 60% of the videos that companies published were a length of 2 minutes or less (Vidyard)
- The most commonly cited reasons for not using video marketing include lack of time (33%), too expensive (20%) and not knowing where to start (15%) (Wyzowl)
- 68% of marketers who currently don’t use video marketing plan to do so in 2024 (Wyzowl)
- YouTube (90%), Facebook (86%), Instagram (79%) and LinkedIn (76%) rank as the most widely used channels among video marketers (Wyzowl)
- 18% of marketers claim to use AI to assist with video content creation. Another 16% of survey respondents plan to use AI for video content within the next 6 months (Content Marketing Institute)
- Around 48% of videos marketers create for the brand awareness stage (Content Marketing Institute)
Conclusion
That concludes our list of video marketing statistics.
I put a ton of work into compiling this list of stats. And I hope you learned something new.