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Number of Threads Users

Backlinko Team

Written by Backlinko Team

Threads users – Blog post image

Threads is a microblogging app, new X (Twitter) rival operated by Meta.

Launched in July 2023, Threads gained 2 million signups in 2 hours since its launch. By day 5 since launch, Threads already had crossed a milestone of 100 million signups.

Following the initial interest in new social media, Threads growth has declined but it still generates over 26 monthly million downloads in 2024 and has a 200 million monthly active user base.

Continue reading to find the latest Threads stats for 2024.

Here’s a quick summary of what we’ll cover:

Threads Key Stats

  • Threads has over 200 million monthly active users.
  • Threads has around 33 million daily active users.
  • In the US alone, Threads has 30 million monthly active users.
  • Threads had 100 million signups in less than 5 days since launch.

Threads Monthly Active Users

According to a recent announcement, Threads reached 200 million monthly active users in August 2024. Threads added 25 million monthly active users since July 2024

Threads reached 200 million monthly active users in August 2024

Here’s a table with Threads monthly active user growth:

Date Threads Monthly Active Users
October 2023 100 million
February 2023 130 million
April 2024 150 million
July 2024 175 million
August 2024 200 million

According to eMarketer estimates, there are 30 million Threads monthly active users in the US alone in 2024, up from 23.7 million in 2023. Thread’s monthly active user base is forecasted to grow to 33.9 million in 2025.

It took the platform less than 5 days to reach 100 million signups. Since then, there has been a decline in the number of new users.

It took the platform less than 5 days to reach 100 million signups

Here’s a table with a number of Threads signups since launch:

Time Since Launch Threads Signups
2 hours 2 million
4 hours 5 million
7 hours 10 million
12 hours 20 million
16 hours 30 million
2 days 70 million
4 days 90 million
5 days 100 million

Sources: Meta, Threads 1, Threads 2, eMarketer, The Verge

Threads Daily Active Users

Threads had around 33 million daily active users (out of 120 million monthly active users) in October 2023, up from 25 million daily active users (out of 100 million daily active users) in July 2023.

Threads had around 33 million daily active users in October 2023

In February 2024, Threads had 1.6 million daily active users in the US alone, Sensor Data shows.

Sources: Business Insider, NBC News

Threads User Count vs X (Twitter)

According to recent company announcements, Threads has 130 million monthly active users vs. 550 million accessing X (Twitter) on a monthly basis.

According to Sensor Tower data, X (Twitter) had around 349 million monthly active users vs. 85 million for Threads app in Q1 2024.

In the US alone, X (Twitter) had 27 million daily active users vs 1.6 million daily active users for Threads (as of February 2024).

Sources: Meta, X/Twitter, Sensor Tower, NBC News

Threads App Downloads

Threads generated 265.44 million downloads across Google Play and App Store to date.

In March 2024 alone, Threads app was downloaded 27.98 million times worldwide across Google Play and App Store, up from 26.11 million installs in February 2024.

Threads App Downloads

Here’s a detailed breakdown of Threads monthly downloads since July 2023:

Date Threads App Downloads
July 2023 73.14 million
August 2023 25.06 million
September 2023 20.87 million
October 2023 13.18 million
November 2023 12.58 million
December 2023 35.78 million
January 2024 30.74 million
February 2024 26.11 million
March 2024 27.98 million

Source: Statista

Most Followed Accounts on Threads

Neymar Jr is the most followed account on Threads with 14.5 million followers, followed by Selena Gomez (13.6 million) and Kylie Jenner (11.9 million).

Most Followed Accounts on Threads

Here’s a list of the most followed accounts on Threads:

Rank Account Current Followers
1 Neymar Jr 14.5 million
2 Selena Gomez 13.6 million
3 Kylie Jenner 11.9 million
4 Kim Kardashian 10.5 million
5 Jennifer Lopez 8.6 million
6 Shakira 7.8 million
7 MrBeast 7.7 million
8 Will Smith 7.3 million
9 Khloe Kardashian 7 million
10 Miley Cirus 6.8 million
11 Chris Hemsworth 6.6 million
12 Katy Perry 5.8 million

Source: Threads

Conclusion

That’s all for my collection of Threads stats for 2024. Hopefully, you found the data interesting.

After early explosive growth, Thread’s user engagement has slowed. Yet, it remains a popular Twitter alternative.

So it will be interesting to see what’s coming next for Threads.