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Semrush User and Revenue Statistics

Brian Dean

Written by Brian Dean

Semrush User and Revenue Statistics

Semrush is a leading competitive research and online visibility platform.

Initially featuring just 2 tools, the suite now includes 50 solutions — covering areas from SEO to paid advertising.

Founded in 2008, the company acquired its first 1,000 customers by 2010.

Today it has 108,000 paying customers, contributing $307.68 million in annual revenue.

Continue reading to find the most up-to-date Semrush stats for 2024.

Here’s a breakdown of what’s featured in this roundup:

Key Semrush Stats

  • Semrush has a total of 1,149,000 active users.
  • 108,000 Semrush customers are on paid plans.
  • Semrush generated $307.68 million in annual revenue in 2020.
  • The Semrush platform includes 50 tools.
  • 1,390 employees work at Semrush.

How Many Active Users Does Semrush Have?

Across both free and paid plans, Semrush has 1,149,000 active users. The platform added 251,000 customers over the past year.

Semrush has 1,149,000 active users

Here’s a table showing the total number of Semrush users since 2019:

Year Semrush Active Users
2019 388,000
2020 471,000
2021 619,000
2022 898,000
2023 1,149,000

90.6% (1,041,000) of Semrush’s active users are not on paid plans. The share of users on free plans increased marginally last year, down from 89.42% (334,000) in 2022.

The non-paying Semrush user base grew by 29.64% last year:

Year Semrush Active Free Customers
2019 334,000
2020 404,000
2021 537,000
2022 803,000
2023 1,041,000

Semrush has 108,000 paying customers. The platform added 13,000 new customers on paid plans over the past year, an increase of 13.68%.

Semrush has 108,000 paying customers

Here’s a table showing the growth of the Semrush paying customer base since 2019:

Year Semrush Paying Customers
2019 54,000
2020 67,000
2021 82,000
2022 95,000
2023 108,000

Source: Semrush

All-Time Registered Semrush Accounts

In total, more than 10 million users have tried Semrush. Since 2023, the platform has added 3 million new registrations.

More than 10 million users have tried Semrush

Here’s a table showing the total number of Semrush accounts since 2019:

Note: 2024 data correct as of March.
Year Semrush All-Time Registrations
2019 3 million
2020 5 million
2021 7 million
2022 10 million
2023 10 million
2024 10 million

Source: Semrush

Semrush Annual Revenue

Semrush generated $307.68 million in 2023. That’s an annual increase of 20.98% compared to 2022.

Semrush Annual Revenue

Here’s an overview of Semrush’s annual revenue since 2019:

Year Semrush Revenue
2019 $92.1 million
2020 $124.88 million
2021 $188 million
2022 $254.32 million
2023 $307.68 million

Source: Semrush

Semrush Revenue by Region

US-based clients bring in $146.4 million of Semrush’s annual revenue. In 2023, this accounted for nearly half (45.59%) of the company’s total revenue.

Semrush Revenue by Region (US)

Semrush revenue from US customers has increased by 22.22% over the past year.

Here’s an overview of Semrush revenue from US clients since 2019:

Year Semrush Revenue (Share of Total Revenue)
2019 $42.16 million (45.78%)
2020 $57.23 million (45.83%)
2021 $85.64 million (45.55%)
2022 $119.78 million (47.1%)
2023 $146.4 million (47.58%)

Semrush brought in $30.04 million in revenue from customers based in the United Kingdom in 2023.

Semrush Revenue by Region (UK)

UK revenue has increased 17.02% year over year:

Year Semrush Revenue (Share of Total Revenue)
2019 $10.19 million (11.06%)
2020 $13.16 million (10.54%)
2021 $19.63 million (10.44%)
2022 $25.67 million (10.09%)
2023 $30.04 million (9.76%)

Markets outside of the US and UK account for 42.65% ($131.22 million) of Semrush revenue.

Semrush Revenue by Region (Rest)

Here’s an overview:

Year Semrush Revenue (Share of Total Revenue)
2019 $39.76 million (43.17%)
2020 $54.49 million (43.63%)
2021 $82.73 million (44%)
2022 $108.87 million (42.81%)
2023 $131.22 million (42.65%)

Source: Semrush

Semrush Annual Recurring Revenue

Semrush calculates annual recurring revenue (ARR) by taking the daily value of all paying contracts on the last day of a given reporting period and multiplying it by 365.

Semrush’s ARR for 2023 was $337.1 million, representing 22.52% year-over-year growth.

Semrush Annual Recurring Revenue

Here’s a table showing Semrush ARR since 2019:

Year Semrush Annual Recurring Revenue
2019 $102.6 million
2020 $144.2 million
2021 $215.7 million
2022 $275.1 million
2023 $337.1 million

Source: Semrush

Semrush ARR per Paying Customer

Semrush’s annual recurring revenue per paying customer is $3,125. That’s an increase of 8.96% over 2022.

Semrush’s ARR per paying customer is $3,125

Here’s a table with Semrush ARR per paying customer since 2019:

Year Semrush ARR per Customer
2019 $1,892
2020 $2,123
2021 $2,584
2022 $2,868
2023 $3,125

Source: Semrush

Semrush Tools

According to its website, Semrush offers a total of 50 tools. The number of tools on the platform has increased 1.85x since 2017.

Semrush Tools

We’ve charted the number of Semrush tools since 2008:

Year Semrush Tools
2008 2
2012 4
2013 5
2014 8
2015 11
2016 21
2017 27
2018 39
2019 43
2020 50

Source: Semrush

Semrush Keyword Database

The Keyword Magic Tool, designed to help with keyword research, is one of the core components of the Semrush platform. The software provides information on search volume, search query trends, keyword ranking difficulty, cost per click, and more. It’s a highlighted feature in this Semrush review.

Semrush has over 25.6 billion keywords in its Keyword Magic database. That’s a 36.17% increase since February 2020.

Semrush Keyword Database

Here’s a comprehensive overview of the number of keywords in the Semrush database since February 2017:

Date Semrush Keywords
February 2017 819 million
November 2017 3.8 billion
January 2018 4.4 billion
September 2018 8.3 billion
February 2019 10.5 billion
November 2019 17 billion
February 2020 18.8 billion
November 2020 20 billion
February 2021 20 billion
November 2021 20 billion
February 2022 20 billion
November 2022 22.3 billion
February 2023 24.3 billion
November 2023 25.3 billion
January 2024 25.5 billion
February 2024 25.5 billion
March 2024 25.6 billion

Source: Semrush

The Semrush platform includes a feature for collecting data on a domain’s backlinks.

In total, the Semrush database includes 43 trillion backlinks and 1.6 billion referring domains. The company’s software crawls 25 billion URLs on a daily basis.

Semrush database includes 43 trillion backlinks and 1.6 billion referring domains

Source: Semrush

How Many People Work at Semrush?

1,390 full-time employees work at Semrush. Nearly half of the employees (688) are based in Spain and the United States, accounting for 49.5% of the headcount.

1,390 full-time employees work at Semrush

Here’s an overview of where Semrush employees work:

Country Semrush Employees
Spain 379
United States 309
Netherlands 143
Czech Republic 131
Cyprus 126
Other (incl. remote employees) 302

489 Semrush employees work in product and development, accounting for 35.18% of the total staff. Another 491 employees (35.32%) work in sales and marketing.

Sources: Semrush

Conclusion

That’s it for my list of Semrush stats for 2024.

Hopefully, you now have a better understanding of the platform, and how it has grown to be used by over 1 million marketers worldwide.