Semrush helps you:

  • Do keyword research
  • Audit your local listings
  • Perform competitor analyses
  • Manage social media accounts
  • And much more!

Backlinko readers get:

A 14-day trial for premium features. 55+ tools.
Free access for core features.

Newsletter Sign Up

Backlinko readers get unlimited
access for 14 days. 55+ tools.

Close

Grow your online visibility.
On all key channels.
From just one platform.

✓ Find profitable keywords
✓ Create winning content
✓ Get more organic traffic

SEO Tools and Software

  • SEO Marketing Hub 2.0
  • SEO Tools and Software
Search Intent
SEMRush
Overview

If you want to succeed with SEO you need tools.

Tools for keyword research. Tools for link building. And tools to help you optimize your content.

The question is: which tools are really worth it? And how to do use these tools to get higher rankings and more traffic?

Well, in this section you’ll learn all about five of the most popular pieces of SEO software on the market right now.

This page contains a library of resources to help you get the most out of popular SEO software.

Semrush Ultimate Guide

Learn how to get the most out of the popular keyword research tool, Semrush. Includes a ton of actual examples and “Pro Tips”.

Explore this Resource
Yoast SEO Plugin

Learn exactly how to get the most out of the Yoast SEO plugin for WordPress. Includes lots of real examples of how to use this plugin’s key features.

Explore this Resource
Moz Pro

Everything you need to know about Moz Pro. I breakdown each feature and show you how to get the most out of each of them.

Explore this Resource
Raven Tools

A guide to using Raven Tools SEO software.

Explore this Resource
Ubersuggest

Learn everything you need to know about Neil Patel’s Ubersuggest SEO tool in this brand new guide.

Explore this Resource
More Topics
All Topics
8 ResourcesSEO Fundamentals
Start now
4 ResourcesKeyword Research Strategies
Start now
8 ResourcesContent Optimization Strategies
Start now