Dropbox Usage and Revenue Stats
Written by Backlinko Team
Dropbox is a leading cloud file hosting service.
Launched in 2008, the platform hit the milestone of 100 million registered users 4 years later.
Today, Dropbox has 700 million registered users and generates $2.5 billion in annual revenue.
Here’s a summary of what you’ll find on this page:
- Dropbox Usage Statistics (Highlights)
- Dropbox Registered Users
- Dropbox Paying Users
- Dropbox Revenue
- Dropbox US Revenue
- Dropbox International Revenue
- Dropbox Average Revenue per Paying User
- Dropbox Operating Expenses
- How Many Teams Use Dropbox Business?
- Dropbox for Personal Use
- How Many API Calls Does Dropbox Receive?
- How Many Developers Build Applications on the Dropbox Platform?
- How Many Apps Are Available in the Dropbox App Center?
- How Many People Work at Dropbox?
Dropbox Usage Statistics (Highlights)
- Dropbox has more than 700 million registered users.
- Dropbox has 18.22 million paying users.
- Dropbox generated $2.5 billion in revenue in 2023.
- Dropbox employs 2,693 people.
Dropbox Registered Users
As of June 2024, Dropbox had more than 700 million registered users.
We’ve charted the number of registered Dropbox users since 2018:
| Year | Dropbox Registered Users |
|---|---|
| 2018 | 500 million |
| 2019 | 600 million |
| 2020 | 700 million |
| 2021 | 700 million |
| 2022 | 700 million |
| 2023 | 700 million |
| June 2024 | 700 million |
Source: Dropbox
Dropbox Paying Users
As of Q2 2024, Dropbox has 18.22 million paying users.
Dropbox has increased its paying user base by 27.32% since 2015.
Here’s a table with the number of Dropbox paying users since 2015:
| Year | Dropbox Paying Users |
|---|---|
| 2015 | 6.5 million |
| 2016 | 8.8 million |
| 2017 | 11 million |
| 2018 | 12.7 million |
| 2019 | 14.31 million |
| 2020 | 15.48 million |
| 2021 | 16.79 million |
| 2022 | 17.77 million |
| 2023 | 18.12 million |
| Q1 2024 | 18.16 million |
| Q2 2024 | 18.22 million |
Source: Dropbox
Dropbox Revenue
Dropbox generated $2.5 billion in annual revenue in 2023. That’s an increase of 7.3% over the past year.
Here’s a table showing Dropbox revenue since 2015:
| Year | Dropbox Revenue |
|---|---|
| 2015 | $603.8 million |
| 2016 | $844.8 million |
| 2017 | $1.1 billion |
| 2018 | $1.39 billion |
| 2019 | $1.66 billion |
| 2020 | $1.91 billion |
| 2021 | $2.16 billion |
| 2022 | $2.33 billion |
| 2023 | $2.50 billion |
| Q1 2024 | $631.3 million |
| Q2 2024 | $634.5 million |
Source: Dropbox
Dropbox US Revenue
Dropbox brought in $1.42 billion in revenue from clients based in the United States. That’s 56.73% of total revenue.
The US market has consistently contributed more than half of the company’s total revenue since at least 2015:
| Year | Dropbox US Revenue |
|---|---|
| 2015 | $326.1 million (54%) |
| 2016 | $455.9 million (53.96%) |
| 2017 | $575.7 million (52.34%) |
| 2018 | $706.5 million (50.83%) |
| 2019 | $854.1 million (51.45%) |
| 2020 | $999.3 million (52.32%) |
| 2021 | $1.13 billion (52.37%) |
| 2022 | $1.26 billion (53.38%) |
| 2023 | $1.42 billion (56.74%) |
| Q1 2024 | $358.3 million (56.76%) |
| Q2 2020 | $361.7 million (57%) |
Source: Dropbox
Dropbox International Revenue
Dropbox brought in $1.08 billion in revenue from clients outside of the US in 2023. That accounts for 43.26% of the company’s total revenue.
Here’s a table showing Dropbox’s international (non-US) revenue since 2015:
| Year | Dropbox International Revenue |
|---|---|
| 2015 | $277.7 million (46%) |
| 2016 | $388.9 million (46.04%) |
| 2017 | $531.1 million (47.66%) |
| 2018 | $685.2 million (49.17%) |
| 2019 | $807.2 million (48.55%) |
| 2020 | $914.6 million (47.68%) |
| 2021 | $1.03 billion (47.63%) |
| 2022 | $1.06 billion (45.62%) |
| 2023 | $1.08 billion (43.26%) |
| Q1 2024 | $273 million (43.24%) |
| Q2 2024 | $265.2 million (42.99%) |
Source: Dropbox
Dropbox Average Revenue per Paying User
The average paying Dropbox customer spent $139.93 in Q2 2024.
Dropbox has grown its ARPU by 13.7% since 2019.
Here’s a table with complete data on Dropbox’s average revenue per paying user since 2015:
| Year | Dropbox ARPU |
|---|---|
| 2015 | $113.54 |
| 2016 | $110.54 |
| 2017 | $111.91 |
| 2018 | $117.64 |
| 2019 | $123.07 |
| 2020 | $128.50 |
| 2021 | $133.73 |
| 2022 | $134.51 |
| 2023 | $139.38 |
| Q1 2024 | $139.59 |
| Q2 2024 | $139.93 |
Source: Dropbox
Dropbox Operating Expenses
Dropbox’s operating expenses reached $1.64 billion in 2023. That’s an increase of 7.57% over the previous year.
Research and development was the single biggest expense, totaling $936.5 million. Dropbox’s next biggest outlay was on sales and marketing ($466 million).
Here’s a complete breakdown of Dropbox operating expenses by category in 2023:
| Category | Dropbox Operating Expenses |
|---|---|
| Research and Development | $936.5 million |
| Sales and Marketing | $466.0 million |
| General and Administrative | $237.1 million |
Source: Dropbox
How Many Teams Use Dropbox Business?
Dropbox Business is defined by the company as a billed account with at least 3 users managed via a single administrative dashboard.
Dropbox has 575 thousand paying Dropbox Business teams as of June 2024. The company has added 75 thousand paying teams since 2020.
Here’s a table with the number of paying Dropbox Business teams since 2017:
| Year | Dropbox Business Teams |
|---|---|
| 2017 | 300 thousand |
| 2018 | 400 thousand |
| 2019 | 450 thousand |
| 2020 | 500 thousand |
| 2022 | 600 thousand |
| 2023 | 575 thousand |
| Q2 2024 | 575 thousand |
Source: Dropbox
Dropbox for Personal Use
18% of American survey respondents claim to use Dropbox as a personal cloud storage solution. That makes Dropbox the 4th most popular solution, after Google Drive, Apple iCloud, and Microsoft OneDrive.
Here’s a table showing the 6 most popular personal cloud storage solutions:
| Cloud Storage Solution | Share |
|---|---|
| Google Drive | 40% |
| Apple iCloud | 33% |
| Microsoft OneDrive | 20% |
| Dropbox | 18% |
| Amazon Drive | 9% |
| Box | 3% |
Source: Dropbox
How Many API Calls Does Dropbox Receive?
Dropbox makes an Application Programming Interface (API) available for developers to integrate their apps with the company’s system.
Dropbox receives 75 billion API calls per month.
Here’s a table with complete data on Dropbox monthly API calls since 2017:
| Year | Dropbox API Monthly Calls |
|---|---|
| 2017 | 50 billion |
| 2018 | 50 billion |
| 2019 | 50 billion |
| 2020 | 60 billion |
| 2021 | 75 billion |
| 2022 | 75 billion |
| 2023 | 75 billion |
Source: Dropbox
How Many Developers Build Applications on the Dropbox Platform?
Under 1 million developers have built applications on the Dropbox platform.
Here’s a table charting the number of registered developers building applications on the Dropbox platform since 2017:
| Year | Dropbox Developers |
|---|---|
| 2017 | 500 thousand |
| 2018 | 500 thousand |
| 2019 | 750 thousand |
| 2020 | 750 thousand |
| 2021 | 1 million |
| 2022 | 1 million |
| 2023 | 1 million |
Source: Dropbox
How Many Apps Are Available in the Dropbox App Center?
The Dropbox App Center includes 104 apps that can be used to extend product functionality.
Source: Dropbox
How Many People Work at Dropbox?
2,693 full-time employees work at Dropbox. That’s a decline of 13.6% over the previous year.
Here’s a table showing the employee count since 2018:
| Year | Dropbox Employees |
|---|---|
| 2017 | 1,858 |
| 2018 | 2,323 |
| 2019 | 2,801 |
| 2020 | 2,760 |
| 2021 | 2,667 |
| 2022 | 3,118 |
| 2023 | 2,693 |
2,226 Dropbox employees (82.7%) are based in the United States.
Comparably data shows that the median compensation at Dropbox is $137,940. US employees on an H-1B visa (work-based residency) received a median salary of $180,200 in 2023.
Sources: Dropbox, Comparably, H1B Salary Database
Conclusion
That’s all for my roundup of Dropbox stats in 2024.
Dropbox is one of the industry leaders in the cloud file hosting space. The platform hosts over 1 trillion pieces of content in total, serving over 700 million registered users.