167 Incredible Digital Marketing Stats

Rankings

Here are a few select stats from a handful of SEO-focused industry studies.

1. The average search result on the first page of Google has an average of 1,890 words (Backlinko)
2. Fast loading pages rank significantly higher than pages that load slowly (Backlinko)
3. Pages with low bounce rates tend to have higher Google rankings (Backlinko)
4. A study conducted by Ahrefs found that within the first year of being published, only 5.7% of pages will rank in the top 10 search results (Ahrefs)

   

5. Nearly 60% of the top 10 Google search results are 3+ years old (Ahrefs)
6. Exact match anchor text still influences search engine rankings (Backlinko)

YouTube Search

YouTube isn’t just a popular video platform: it’s one of the largest search engines in the world. And these interesting stats will help you learn more about how YouTube’s search algorithm works.

1. Brian Dean’s analysis of 1.3 million YouTube Videos found that the number of comments, view count, number of shares, and number of likes had a strong correlation with higher YouTube rankings (Backlinko)
2. Videos on the first page of results on YouTube are an average length of 14 minutes and 50 seconds (Backlinko)
3. 68.2% of the videos on the first page of YouTube are in HD (Backlinko)
4. YouTube videos that generate new subscribers tend to rank higher (Backlinko)

Local SEO

Local SEO is a completely different animal than “normal” SEO. And if you run a local business (or have a client that does), these stats will help reinforce how helpful SEO can be.

1. 46% of all searches on Google are seeking information for something locally (SEO Expert Brad)
2. Yelp has a page present in 92% of the top 5 results for search queries containing a city and business category (Fresh Chalk)
3. 76% of people end up visiting a business within 1 day after searching for something nearby on their mobile device (Google)
4. 28% of local searches result in the searcher making a purchase (Google)

Search Engine Trends

It’s no secret that SEO is changing all the time. So I put together a list of stats that are focused on where SEO (and search in general) looks to be heading.

1. According to Aherfs, 12.3% of search queries have a featured snippet (Ahrefs)
2. Over 3.5 billion searches are performed on Google each day (Ardor SEO)

   

3. 18% of people who run a search enter a completely new query before making their first click (Moz)
4. 21% of searchers click on 2 or more search results (Moz)
5. Roughly 8% of searches are phrased as a question (Moz)
6. WordStream found that brand familiarity helps improve clickthrough rates by 2-3x (WordStream)
7. Pages ranking 1 through 3 in the search results generate a clickthrough rate of 36% (Searchmetrics)
8. Fractionally under half of all searches result in a click on an organic result. The remainder comprise voice searches, clicks on paid results and no-click searches (Search Engine Journal)
9. 75% of searchers never move beyond the first page of search results (HubSpot)

1. The average Google ad has a click-through rate of 3.17% (WordStream)
2. The average cost-per-click for Google ads is $2.69 (WordStream)
3. The average conversion rate for Google ads is 3.75% (WordStream)
4. The average cost-per-click for an ad on Bing is $1.54 (WordStream)
5. According to Google, advertisers see a return of $2 for every $1 they spend on Google Ads (Google)
6. The average click-through rate on mobile search ads drops 45% from the ad in position one to the ad in position two (WordStream)
7. Only 42.5% of searchers can tell the difference between a paid result and an organic search result (Varn)
8. Traffic from pay-per-click (PPC) converts at 3.75% on average (Valve+Meter). That’s compared to an organic average conversion rate of 2.35% (SEO Inc)
9. 75% of searchers believe search ads help them more easily find the information they’re looking for on a website (Clutch)
10. 33% of searchers say they click on a search ad because it directly answers their query (Clutch)
11. 49% of people click on text-based search ads, compared to 31% who click on shopping/product listing ads and 16% who click on video ads (Clutch)

    

12. 26% of people claim to click on an ad only because they’re familiar with the brand name on the ad (Clutch)

Facebook

Here are a handful of stats about Facebook usage around the world.

1. As of Q2 2020, Facebook has over 2.7 billion active monthly users (Statista)
2. Facebook users spend an average of 38 minutes each day on the mobile app (TechJury)
3. 73% of adults in the U.S. use Facebook (Pew Research)
4. 10.74% of all Facebook users reside in India, which is more than any other country. The United States comes in second with just over 7% of all Facebook users (Sprout Social)
5. 95.1% of all Facebook sessions occur on a mobile device (TechJury)

LinkedIn

This is a collection of stats about the popular B2B platform, LinkedIn.

1. There are over 706 million LinkedIn users worldwide (LinkedIn)
2. 27% of adults in the U.S. are LinkedIn users (Pew Research)
3. 82% of B2B marketers report LinkedIn to be their most successful channel for content marketing (LinkedIn)
4. LinkedIn is responsible for 80% of B2B leads coming from social media (LinkedIn)
5. 57% of all LinkedIn traffic is from mobile (LinkedIn)

Pinterest

Pinterest is a huge social network that not a lot of people talk about. These stats show why more businesses should at least take a look at Pinterest as part of their marketing strategy.

1. There are more than 459 million Pinterest users (Pinterest)
2. 90% of weekly Pinterest users are on the platform to help inform purchase decisions (Pinterest)
3. 85% of Pinterest users access the site on mobile (Pinterest)
4. 79.5% of Pinterest users in the U.S. are female (Statista)

Social Media Advertising

These stats show why social media ads are growing at a record pace.

1. 53% of companies run paid social ads (Hootsuite)
2. Over 2 million businesses use Instagram’s advertising platform (Instagram)
3. 7 million businesses use Facebook’s advertising platform (Facebook)
4. Using video in your promoted tweets reduce cost per engagement by 50% (Twitter)
5. The average cost-per-click for a Facebook ad is $1.86 (Fit Small Business)
6. Global social media ad spend is anticipated to hit nearly $99B by the end of 2020 (Statista)
7. The average number of Facebook ads a user clicks on is 13 per month. This rises to 15 among women (Hootsuite)

Email Marketing ROI

How does the ROI of email compare to Facebook, Twitter and other social media platforms? Let’s find out.

1. For every $1 spent, email marketing generates a $44 return (Campaign Monitor)
2. Email is a 40x more effective channel for customer acquisition than Facebook and Twitter combined (McKinsey)

   

3. Shoppers who receive emails spend 138% more than consumers who do not receive email offers (Disruptive Advertising)
4. Welcome series emails deliver more revenue, on average, than single welcome emails or having no welcome email at all (WordStream)
5. Email marketing is the most effective way of nurturing leads. 31% of businesses cite newsletters as their highest-performing tactic in this area (Content Marketing Institute)
6. 73% of marketers rated their email ROI as “Good” or “Excellent” (SaleCycle)

Email Engagement

Once you get someone to open your email, how do you get them to take action? For the answer to that question, let’s take a look at this selection of results from industry studies and surveys.

1. Adding a call-to-action button in your emails in place of a text link can boost clickthroughs by 28% (Campaign Monitor)
2. Using images in email campaigns can increase clickthrough rates by 42% (Vero)
3. Emails in North America see an average click-to-open rate of 15.71% (GetResponse)
4. Emails drive an average 6x the clicks than from a tweet (Campaign Monitor)

Podcasting

It seems like everyone and their mom has a podcast right now. And for good reason: podcasting is growing insanely fast.

1. 55% of Americans are podcasts listeners (Statista)
2. The number of active podcasts has reached over 1.5 million (Podcast Insights)
3. 54% of U.S. podcast listeners who listen through mobile use Apple’s iOS ecosystem (Music Oomph)
4. 80% of podcast consumers listen through most or all of podcast episodes (Podcast Insights)
5. 43.75% of consumer time spent listening to online audio is now through podcasts, putting it ahead of any other audio source (Edison Research)
6. People who listen to podcasts consume an average of 6 podcasts each week (Edison Research)
7. Smartphones are the most popular medium through which podcast content is consumed (Edison Research)
8. Podcasts attract approximately 104 million listeners each month (Edison Research)
9. Comedy is the most popular podcast genre, followed by News and Education (Podcast Insights)

Video Marketing

Is video all its hyped up to be? These stats say: “yup!”.

1. 40% of companies state that their highest ROI form of content is video (Animoto)
2. 86% of consumers say they want more video content from the brands they support (Wyzowl)
3. Close to 1 in 5 marketers name video as the primary medium within their content strategy, ranking first ahead of blogs and infographics (HubSpot)
4. More than 90% of businesses have gained at least one new customer on social media as a result of video (HubSpot)
5. 87% of marketers say video has helped boost their website traffic (Wyzowl)
6. The top 3 platforms that marketers use to post videos are YouTube, Facebook, and LinkedIn, closely followed by Instagram in 4th (Wyzowl)
7. Two-thirds of consumers said that a short video was their preferred way of learning about a product or service (Wyzowl)
8. 55% of people watch video content online daily (HighQ)
9. 1 billion hours of YouTube video are consumed daily (YouTube)

1. 75% of companies use at least one marketing automation tool (Social Media Today)
2. 61% of marketers listed their top concern with automation tools being the lack of personalization (Social Media Today)
3. For 91% of the most successful marketers, marketing automation is cited as “very important” to their marketing programs (Marketo)
4. There are currently over 7,000 marketing technology solutions (chiefmartech)
5. Companies are expected to spend $25.1 billion on marketing automation technology by the year 2023 (Venture Harbour)
6. Almost two-thirds of companies plan to increase their spend on marketing automation tools this year (Invesp)
7. B2B companies with successful lead nurturing programs see a 20% average increase in sales opportunities from leads who are nurtured when compared to leads who haven’t been nurtured (Pardot)
8. 8 in 10 marketers reported a higher number of leads after incorporating some form of marketing automation (Invesp)
9. Automated emails drive 320% more revenue than non-automated emails (Campaign Monitor)

1. Affiliate marketing spend in the U.S. is expected to reach $8.2 billion by the year 2023 (Statista)
2. The top 3 affiliate categories are Fashion, Sports/Outdoors, and Health & Beauty (AM Navigator)
3. Affiliate marketing is the #2 marketing strategy that publishers use to generate revenue, behind only Google AdSense (VigLink)
4. 22% of CMO’s cited affiliate marketing as the area of marketing they are least knowledgeable (AM Navigator)
5. Over 69% of affiliate marketers use SEO to drive traffic (Affstat)
6. 59.32% of affiliates promote B2C products (Affstat)
7. Less than 10% of affiliate marketers are making over $100,000 in income each year (Affstat)
8. The majority of affiliate marketers (42.17%) promote 1-10 products (Affstat)
9. More than 2 out of every 3 affiliate marketers reside in North America (Affstat)
10. 40% of U.S. merchants cited affiliate programs as their top customer acquisition channel (Inc.)

1. According to Venture Beat, brands who invest in a CRO tool increase their ROI by an average of 223% (Venture Beat)
2. Outbrain found that headlines containing negative words like “never” or “worst” outperform headlines with positive words by 63% (Adweek)
3. More than a quarter of those who have abandoned online carts cited a requirement to register for an account (Baymard)
4. Companies who utilize more than 10 landing pages benefit from a 55% increase in leads as compared to companies using 10 or less landing pages (HubSpot)
5. In a study published by VWO, removing the top navigation bar on a landing page can increase conversions by 100% (VWO)
6. 58% of companies are running A/B tests to improve conversion rates (Econsultancy)
7. The average conversion rate on landing pages across all industries is 9.70% (UnBounce)
8. Using video on a landing page can boost conversion rates by up to 80% (depositphotos)
9. The average conversion rate on email sign-up is 1.95% (Sumo)
10. The conversion rate of online shoppers in the U.S. on desktop is 4.14%, versus 3.36% on tablet and 1.53% on mobile (Statista)
11. Companies are spending an average of $2,000 per month on conversion optimization tools (Venture Beat)
12. HubSpot found that personalizing their calls to action improved conversion rates by 202% (HubSpot)
13. A 1 second delay in page load time can reduce conversion rates by 7% (Neil Patel)
14. Emails containing one call to action can increase clicks by 371% (WordStream)
15. Marketo found that referral leads convert the best out of any acquisition channel (Marketo)